BONFIRE is one of Perth’s fastest-growing digital marketing agencies and Clay Cook brings years of experience in online marketing to his role as CEO. Servicing the small-to-medium business market, Bonfire specialises in search engine optimisation (SEO), Google AdWords management, remarketing and web design. Mr Cook launched his first business, ineedhits.com, in 1996; it became one of the world’s largest SEO businesses and in 2002 was named by BRW magazine as that year’s fifth fastest-growing company. This rapid growth led to the development of exclusive distribution partnerships with Yahoo!, Alta Vista and Ask Jeeves. Today, Mr Cook’s focus lies with Bonfire, but ineedhits.com continues to operate as a profitable business with a strong focus on the US market. Mr Cook credits his parents, who ran their own business, with part of his current success. He has had a lifelong interest in technology, building his skills with a bachelor of economics from UWA and a number of short courses. Mr Cook supports a variety of charities, including The IF Foundation, The Amanda Young Foundation and World Vision.
Bio last updated 06 Sep 2017
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