Advertising, Marketing & Communications

Selling yourself: Are you a buyer?

An honest appreciation of your own strong points will help you better connect and empathise with others’.

Buttrose warns of female talent loss

Australian of the Year Ita Buttrose has offered a bleak assessment of the level of diversity in the business sector, despite decades of effort to get more women to the top of industry.

Rivals gunning for naming rights

A cross-continental dispute and trademark tug-of-war between former colleagues has emerged over the rights to the business name Guns For Hire.

AHG signs three year deal with the Demons

Automotive Holdings Group has agreed to become the major sponsor of the Melbourne Football Club in a three-year deal.

National agency to buy Perth's CineAds

More than a decade after it exited the cinema advertising market in Western Australia, national media group Val Morgan has returned with the acquisition of local agency CineAds.

Terrace tweets work a treat

Perth has captured international attention for a social media marketing campaign to highlight the launch of The Terrace Hotel and Restaurant last November.

Engaging a wider audience

Well-developed public presentation skills enable you to connect with customers and lead your team.

Dockers deliver for sponsors

The Fremantle Dockers’ on-field success has delivered a pay-day for its supporters and corporate sponsors.

96fm tops Perth radio ratings

96FM has claimed top position in Perth's radio ratings, narrowly edging out second-placed Mix 94.5 and third-placed Nova 93.7.

CSA rebrands as Governance Institute of Australia

Chartered Secretaries Australia will become the Governance Institute of Australia, with members overwhelmingly backing the rebrand at a general meeting last week.

‘Laws’ stand firm in new sales world

I have received a number of queries regarding to the content of my latest book, the 21.5 Unbreakable Laws of Selling, and thought I'd clarify some of the issues raised.

Skill and attitude a winning combination

Business leaders need to refine their strategy and get their teams performing at full capacity.

How high are your standards?

Great leaders don’t just lead by example – they set the standard all others at the business follow.

From marketing science to sales

CURRENT markets are incredibly volatile and competition is fierce across all industries for the public’s disposable income.

Big ideas collide at Fusion and Canva

In 2007, Melanie Perkins had a big idea and a dream to take it to the world.

Past a great pointer to the future

Learning from the lessons of the past can help you form ongoing relationships with your customers, leading to more sales.

Instagram – app of the future a great connector

Making connections through social media is just the first step. Who knows where it may lead you?

RAC continues global move

The RAC has reinforced its favour of global media and branding agencies with it announcing a new winner for its media communications work.

Give me a reason to ‘like’ your business

It’s one thing to be liked on social media but another to use the ‘like’ to become more interactive with your customers.

The right sounds can put you in the sales zone

The music you listen to can determine your mood and your fate, and can be a great way to connect with your clients.

Meaningful ways to measure employee happiness

Successful leaders know they need to balance the needs of employees, customers, and shareholders to build a thriving company.