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Advertising, Marketing & Communications

Vocus chairman leaves after five months

Seventeen months after Perth investor Anthony Grist left the board of Vocus Communications after failing to secure backing for a leadership shake-up, the three former M2 Group directors who retained control at that time have all resigned from the underperforming telco business.

Everingham leaves Marketforce

Paul Everingham has left the state's second largest advertising agency after less than six months at the helm as chief executive.

Perth tourism campaign launched

The state government has launched a new tourism marketing campaign for Perth focused on affordable hotel deals for east coast tourists.

CEO lunch with Mike Edmonds

A new book by Meerkats co-founder Mike Edmonds, Truth, Growth, Repeat, expounds a business philosophy influenced by four decades of advertising industry experience, good and bad.

BGC Residential signs Marketforce

The state’s largest residential builder has enlisted local advertising agency Marketforce to deliver the marketing and strategic requirements across its six divisions for 2018.

Crocmedia named Optus Stadium partner

Melbourne-based Crocmedia, which is merging with a listed company backed by Perth investment group Viburnum Funds, has been announced as the radio partner of Optus Stadium for the next five years.

CEO lunch with Gary Roberts

Nova 937 chief Gary Roberts has been in radio all his life, with his many industry achievements including launching two successful radio stations in Perth – 22 years apart.

Taylor steps down from 303

303 MullenLowe chairman Al Taylor will step down at the end of the year after 17 years at the Perth-based advertising agency.

Contract wins for ad agencies

Advertising and marketing agencies Marketforce and Longtail have won new contracts with Avivo and the Chamber of Minerals and Energy of Western Australia respectively.

MGM wins state govt contract

Adelaide-based tech company MGM Wireless has won a contract to provide its low-cost messaging app to all public schools in Western Australia for an undisclosed sum.

New Marketforce CEO stirs the pot

Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.

Vonex looks to NSX for IPO

Local telecommunications company Vonex has launched its prospectus for an $8 million initial public offering on the National Stock Exchange, following its reverse takeover - and subsequent failed backdoor listing - of Aleator Energy last year.

Telstra grows 4G reach

Telstra says its 4G coverage is now within reach of 99 per cent of the national population, following the recent completion of a mobile site in regional Western Australia and other upgrades around the country.

PPR recruits new Perth head

Experienced public relations executive Fiona McRobert is returning to Perth to lead the local office of PPR, as the one-time market leader seeks to rebuild its WA practice after a long period of downsizing.

Optus to spend $1bn on regional coverage

Dunsborough, Gracetown and Monkey Mia will be among a number of locations around regional Australia that can expect better mobile coverage after Optus today confirmed plans to spend $1 billion to improve its network.  

WA businesses embrace digital marketing

A new report has highlighted the importance small, medium and large Western Australian businesses place on digital marketing, and the challenges they face.

Malone chairs Superloop

iiNet founder Michael Malone has been appointed chair of Brisbane-based fibre network operator Superloop.

Telstra slashes 1,400 jobs

Telstra will shed around 1,400 employees from its workforce in the latest round of cuts at the telco, with 22 positions in Western Australia affected.

Cannings Purple expands IR team

Cannings Purple, which is ranked as Western Australia’s second largest public and investor relations firm, has bolstered its team by recruiting experienced business journalist Peter Klinger.

Management shift at Tech Mpire

Former Google executive Lee Hunter has been named chief executive of advertising technology company Tech Mpire, succeeding Luke Taylor who will remain with the business in another role.

Ausdrill, AGL back sport

Mining services company Ausdrill has expanded its partnership with Hockey Australia, while AGL Energy has sponsored the West Coast Eagles as it seeks to lift its profile ahead of its planned entry to the Western Australian gas market.

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