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Advertising, Marketing & Communications

New Marketforce CEO stirs the pot

Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.

Vonex looks to NSX for IPO

Local telecommunications company Vonex has launched its prospectus for an $8 million initial public offering on the National Stock Exchange, following its reverse takeover - and subsequent failed backdoor listing - of Aleator Energy last year.

Telstra grows 4G reach

Telstra says its 4G coverage is now within reach of 99 per cent of the national population, following the recent completion of a mobile site in regional Western Australia and other upgrades around the country.

PPR recruits new Perth head

Experienced public relations executive Fiona McRobert is returning to Perth to lead the local office of PPR, as the one-time market leader seeks to rebuild its WA practice after a long period of downsizing.

Optus to spend $1bn on regional coverage

Dunsborough, Gracetown and Monkey Mia will be among a number of locations around regional Australia that can expect better mobile coverage after Optus today confirmed plans to spend $1 billion to improve its network.  

WA businesses embrace digital marketing

A new report has highlighted the importance small, medium and large Western Australian businesses place on digital marketing, and the challenges they face.

Malone chairs Superloop

iiNet founder Michael Malone has been appointed chair of Brisbane-based fibre network operator Superloop.

Telstra slashes 1,400 jobs

Telstra will shed around 1,400 employees from its workforce in the latest round of cuts at the telco, with 22 positions in Western Australia affected.

Cannings Purple expands IR team

Cannings Purple, which is ranked as Western Australia’s second largest public and investor relations firm, has bolstered its team by recruiting experienced business journalist Peter Klinger.

Management shift at Tech Mpire

Former Google executive Lee Hunter has been named chief executive of advertising technology company Tech Mpire, succeeding Luke Taylor who will remain with the business in another role.

Ausdrill, AGL back sport

Mining services company Ausdrill has expanded its partnership with Hockey Australia, while AGL Energy has sponsored the West Coast Eagles as it seeks to lift its profile ahead of its planned entry to the Western Australian gas market.

Perth tech startup launches advertising app

Local tech startup Zora Tech has soft-launched its first product to market, an online advertising platform that aims to better connect content creators, retailers and customers to what they want to see online.

TPG to build its own mobile network

Telstra shares fell today after internet provider TPG Telecom said it would build Australia's fourth mobile network for about $1.9 billion, after securing much-needed mobile spectrum in a government auction.

Telstra joins subsea cable race to Singapore

Two competing subsea cables are set to be built between Perth and Singapore after Vocus Communications finalised construction contracts this week, coinciding with a Telstra-led consortium striking an agreement with the same builder.

Grange backs Norwood raising

Perth-based telecommunications company Norwood Systems has tapped the market for nearly $2.1 million to fund ongoing development and commercialisation of its products.

CEO lunch with Ray Wardrop

Business News sat down to lunch at Julio’s with the experienced media executive, Ray Wardrop, managing director of Channel Nine Perth.

Worner cleared as ASA calls for better communication

The Australian Shareholders’ Association has called for companies to do a better job of communicating with their shareholders, following the resignation of a Seven West Media director on the eve of today's report on misconduct allegations against chief executive Tim Worner.

R-Group wins work with Vic govt

Perth-based telco and managed services provider R Group International will share in an estimated $126 million worth of annual work, after securing a place on the list of providers for the Victorian state government.

WA behind in digital marketing: report

About a third of Western Australian small businesses don’t invest in digital marketing, according to a recent report by consultancy Alyka, although around 51 per cent of the sector are planning to spend more in that sphere in 2017.

Seven West wraps up Sunday Times, PerthNow buy

The first Sunday Times newspaper to be published under ownership of Seven West Media will be printed later this month, after purchase contracts were officially signed today.

Telstra defends network, warns against roaming changes

Telstra has defended the quality of its network after a series of major disruptions this year while also warning against the possible regulation of mobile roaming charges.

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