Advertising, Marketing & Communications

Give me a reason to ‘like’ your business

It’s one thing to be liked on social media but another to use the ‘like’ to become more interactive with your customers.

The right sounds can put you in the sales zone

The music you listen to can determine your mood and your fate, and can be a great way to connect with your clients.

Meaningful ways to measure employee happiness

Successful leaders know they need to balance the needs of employees, customers, and shareholders to build a thriving company.

Dash Digital relationship formalised

The increasing demand for digital and mobile expertise in branding strategies has prompted Chameleon Creative and Reignite to formalise a six-year long relationship.

Want to get personal? You’ve got the power

Establishing trust with your customers is a vital element in the quest for success.

Stokes’ firms buck the trend on executive pay

When the chief executive of an ASX-listed company is getting paid an annual salary of only $110,000, it’s a sure sign that money is tight. But not for all, as Business News' quarterly CEO salary survey reveals.

Advance management pressing ahead

The printing business has made headlines recently for redundancies and corporate failures, but not everyone is pessimistic about the sector as new technology and competition from the internet change t

Who’s taking responsibility?

Surely your inability to close the deal can’t all be the buyer’s fault.

Are you focused on outcomes?

Helping clients take ‘ownership’ of what you’re offering is a sure way to build a positive sales relationship.

Voelte to get more than BHP, Rio bosses

The new-found restraint characterising chief executive salaries has not extended to Kerry Stokes’ Seven Group Holdings, which has announced that new boss Don Voelte could earn $7.2 million each year.

Monford, Lush TV highlight business awards

Construction contractor Monford, which was one of 10 winners in this year's Business News' Rising Stars awards, has made the finals in another business awards program, along with communications compan

Mix it up and take the lead online

Getting the best out of business social media requires more of a business than just being connected.

Empty headed in equals empty handed out

For best results it pays to tailor your message for each customer.

Perth Convention Bureau ends partnership with CMS Events

The Perth Convention Bureau will retire its partnership with CMS Events’ Perth Event Show to focus on international and national markets.

Adcorp retains WA govt account

Media agency Adcorp Australia has been reappointed to the Western Australian government’s non-campaign media contract.

Facebook, Linkedin ahead of Twitter

Australian’s are increasing their social media presence and reach, according to a study on the nation’s social media habits.

How to set your marketing budget?

Businesses’ marketing needs and costs vary significantly and there are no simple rules for determining how much you should spend on marketing your business.

HBO shows soon available to non-subscribers: Quickflix

Consumers will soon be able to watch current American television over the internet without subscription, under a new agreement Quickflix has signed with television giant HBO.

Challenge starts before Pilbara event

EVENTS industry veteran Peter Kay is little more than a month away from launching his latest venture – the 2013 Red Dog Festival, in the Pilbara – amid a host of challenges posed by a changing sponsor

New era at Business News

Business News is breaking through the white noise of the daily news cycle to offer a new service providing people with the information they want, when and where they want it, and, most importantly, in the format that best suits them.

Big changes at Business News

Business News is unlocking its information warehouse with a new data-rich website to be launched tomorrow, along with a redesigned newspaper, revamped email alerts and a new brand and masthead.