Advertising, Marketing & Communications

Perth Arena loses sponsor

Brisbane-based Suncorp Bank is calling time on its sponsorship deal with Perth Arena, making it the first corporate partner to withdraw support since signing with the facility at its 2012 opening.

Townsend heads new MCN office

Media sales firm Multi Channel Network has appointed Paul Townsend as sales director and head of its newly opened Perth office.

It's daylight to Thinkfield

There aren’t many businesses that relish the lack of daylight saving in Perth, but newly formed market research firm Thinkfield says the time difference to the east coast creates big opportunities.

Brand clarity crucial for connections

SPECIAL REPORT: Uncertain economic conditions mean ensuring a brand meets its market targets is increasingly important.

New shareholders at Meerkats

Advertising and branding agency Meerkats has widened its ownership, with co-founders Ronnie Duncan and Mike Edmonds selling part of their shareholding to six current staff.

Quickflix in month-long trading halt

Online streaming service provider Quickflix has requested a trading halt for at least a month so it can undertake a restructuring program aimed at reducing costs, raising funds and attracting new customers.

Brownes milks social media revolt

Brownes Dairy believes it has benevolently quelled a social media revolt sparked by its move late last year to alter its flavoured milk recipes.

Commit to engaging, shareable content

Firstly, you’ve got to love what you do; then you must find a way to share that love with your social media audience.

X-Press and The Music unite

Two local independent music-media rivals have announced plans to combine their businesses, leveraging off each other’s print and online strengths to create a single print masthead and online portal.

Kennett and Malone join Seven

Seven West Media has made four new board appointments including former Victorian premier Jeff Kennett and iiNet founder Michael Malone.

Quickflix launches alliance with Presto

Quickflix has responded to the entrance of streaming services into the Australian video subscription market by joining forces with one of them, Foxtel and Seven West Media’s Presto.

Channel Nine unveils studio on the Terrace

Channel Nine is shifting its Perth headquarters into the CBD, with construction on a state-of-the art studio to commence in coming months at the top end of St Georges Terrace.The TV station has signed

Singapore consultancy backs Hockey Australia

Singapore-based management consultancy firm The Project Group has become a major sponsor of Hockey Australia with a deal that could be worth more than $500,000 if the Kookaburras and Hockeyroos win go

Stokes in calculated shift to oil

Following the money is always the best way to see what interests a rich man because it tells you two things – what he likes as an investment for future growth, and what he sees as having reached the limits of growth.

Changing face of media consumption

Digital media is growing its presence in WA's mass market as familiar names fight to stay relevant.

Just log in to Saybubble ’n ‘speak’

A local tech startup is planning to be the next big thing in social media.

Digital CC shows promise for bitcoin future

Bitcoin trader Digital CC has claimed a profitable entry into the computer-generated currency sector, highlighting a $630,146 profit for three and a half months of business, despite the vehicle through which it conducted a backdoor listing recording an $11.8 million loss for the financial year.

Mix 94.5 still Perth's most popular radio station

Mix 94.5 has continued to retain its lead as Perth’s favourite radio station while 92.9 lost 1.3 per cent of its listeners, according to the latest radio survey.

Tourism WA partners with cummings&partners

Tourism Western Australia has announced a partnership with cummings&partners as its new strategic marketing and communications agency.

Data gives digital media a measurable edge

FEATURE: Digital media’s ubiquitous offerings are increasingly changing the business of advertising and branding.

Zhenya in second reverse takeover

Perth technology entrepreneur Zhenya Tsvetnenko is taking another of his ventures public with a second reverse takeover of a struggling mining stock in four months.