OPINION: You may go into a presentation with expectations, but it’s the client’s point of view that makes or breaks the sale.
All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.
Seven Group Holdings has reported a 40 per cent surge in full-year underlying earnings but a $291 million write-down in the value of its media business, which hit its bottom line.
ANALYSIS: A recent rise in share prices for listed retailers reflects some positive signs across the economy.
Marketforce has extended its master media advertising contract for the Western Australian Local Government Association (WALGA), making it the agency responsible for WA local government advertising.
The publisher of The West Australian has increased its dominance of WA’s media sector by purchasing News Corp’s 50.1 per cent stake in Community Newspaper Group.
Seven West Media has flagged a fall in full-year earnings of up to $25.6 million, which the Kerry Stokes-owned company blamed on a weak advertising market.
Major public and investor relations firms in Perth are finding new ways of specialising and adapting to market trends.
Communications firm Swift Media has announced that chief executive and managing director Xavier Kris will step down in June, following the recent departure of non-executive chairman Carl Clump.
The replacement of the logo at the top of Perth’s second tallest skyscraper has commenced, after BHP Group changed its name from BHP Billiton in November.
Seven West Media says its half-year net profit has fallen by 13.8 per cent as stringent cost-saving measures failed to offset a fall in advertising revenue, with the group flagging further changes including at its WA operations.
Optus has been ordered to pay a $10 million fine, one of the highest penalties to be imposed by the Federal Court, for misleading its customers over digital content.
APN Outdoor has renewed its licensing rights to use specific Public Transport Authority assets for advertising purposes, in a revenue sharing arrangement for up to 10 years.
Opinion: Often in sales the simple and most obvious solutions are the most effective. But if that’s true, why are those solutions so often overlooked?
Perth marketing agency Roobix has substantially expanded its customer base and staffing by acquiring the assets of Titan Digital for $3.5 million.
The editor of The West Australian, Brett McCarthy, has resigned with immediate effect, after nearly a decade at the helm of the state’s only major newspaper.
Opinion: The way we make connections is changing, led by technologies that enable us to ‘meet’ people worldwide.
The National Broadband Network is significantly outperforming ADSL services, according to a new report released by the consumer watchdog.
For the second year running, Business News was among the winners at the West Australian Media Awards announced on Saturday night.
Advertising agency Marketforce has recruited Jon Amery and Dixie Marshall and partnered with Debra Neve to support the launch of new services.
Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth’s advertising market.
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