OPINION: Marketforce chief executive Adam Marshall, who spoke at the inaugural BN marketing and advertising webinar today, mapped out the three key questions organisations need to ask when they evaluate their strategy.
Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.
Former federal MP Dennis Jensen has been awarded $325,000 in damages by the Supreme Court of Western Australia following the outcome of a defamation case against The Australian for articles it published in 2016.
Seven West Media has announced an agreement to acquire regional TV broadcaster Prime Media, while the Kerry Stokes-chaired company will also divest its radio assets in Western Australia to Southern Cross Austereo.
Share market online chat forum HotCopper Holdings will venture into the North American market after signing a deal to acquire its Canadian equivalent, as it seeks to bounce back from a fiscal 2019 loss.