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Advertising, Marketing & Communications

Seven West and Prime marriage talks falter

Talks between Seven West Media and regional broadcaster Prime over combining their assets into a single media company have ended with the two unable to come to an agreement.

MGM wins state govt contract

Adelaide-based tech company MGM Wireless has won a contract to provide its low-cost messaging app to all public schools in Western Australia for an undisclosed sum.

Ten creditors vote in favour of CBS bid

Ten Network creditors have voted to accept CBS's bid for the embattled broadcaster, rejecting a rival proposal from Bruce Gordon and Lachlan Murdoch.

Gordon loses Ten case

Bruce Gordon has failed in his attempt to derail CBS's takeover of Ten Network after the NSW Supreme Court ruled the embattled broadcaster's administrator gave creditors sufficient information about his rival bid.

New Marketforce CEO stirs the pot

Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.

Vonex looks to NSX for IPO

Local telecommunications company Vonex has launched its prospectus for an $8 million initial public offering on the National Stock Exchange, following its reverse takeover - and subsequent failed backdoor listing - of Aleator Energy last year.

CBS seals Ten refinance deal

US broadcast giant CBS has made a $143 million loan to the Ten Network Holdings to refinance the struggling local outfit's debt - advancing its interest even as a potential challenge to its takeover still stands.

Telstra boss pockets $5.2m

Telstra boss Andrew Penn will take home $5.2 million this year, almost $1.6 million less than he did a year ago, as the telco's plunging share price weighs on his share entitlements.

Class action threat over CBS Ten bid

Disgruntled Ten Network Holdings shareholders are considering a class action against the troubled network as they face receiving no compensation for their stock under the takeover proposed by US media giant CBS.

US broadcaster CBS buys Ten

Ten Network Holdings has been bought by US media giant CBS in a deal that should keep Australia's third commercial free-to-air broadcaster on air.

Telstra grows 4G reach

Telstra says its 4G coverage is now within reach of 99 per cent of the national population, following the recent completion of a mobile site in regional Western Australia and other upgrades around the country.

PPR recruits new Perth head

Experienced public relations executive Fiona McRobert is returning to Perth to lead the local office of PPR, as the one-time market leader seeks to rebuild its WA practice after a long period of downsizing.

Optus to spend $1bn on regional coverage

Dunsborough, Gracetown and Monkey Mia will be among a number of locations around regional Australia that can expect better mobile coverage after Optus today confirmed plans to spend $1 billion to improve its network.  

WA businesses embrace digital marketing

A new report has highlighted the importance small, medium and large Western Australian businesses place on digital marketing, and the challenges they face.

Malone chairs Superloop

iiNet founder Michael Malone has been appointed chair of Brisbane-based fibre network operator Superloop.

Telstra slashes 1,400 jobs

Telstra will shed around 1,400 employees from its workforce in the latest round of cuts at the telco, with 22 positions in Western Australia affected.

Cannings Purple expands IR team

Cannings Purple, which is ranked as Western Australia’s second largest public and investor relations firm, has bolstered its team by recruiting experienced business journalist Peter Klinger.

Management shift at Tech Mpire

Former Google executive Lee Hunter has been named chief executive of advertising technology company Tech Mpire, succeeding Luke Taylor who will remain with the business in another role.

Ausdrill, AGL back sport

Mining services company Ausdrill has expanded its partnership with Hockey Australia, while AGL Energy has sponsored the West Coast Eagles as it seeks to lift its profile ahead of its planned entry to the Western Australian gas market.

Perth tech startup launches advertising app

Local tech startup Zora Tech has soft-launched its first product to market, an online advertising platform that aims to better connect content creators, retailers and customers to what they want to see online.

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