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Advertising, Marketing & Communications

BHP starts $1.2m Brookfield logo upgrade

The replacement of the logo at the top of Perth’s second tallest skyscraper has commenced, after BHP Group changed its name from BHP Billiton in November.

Seven West profit dips on ad sales plunge

Seven West Media says its half-year net profit has fallen by 13.8 per cent as stringent cost-saving measures failed to offset a fall in advertising revenue, with the group flagging further changes including at its WA operations.

Optus hit with $10m fine

Optus has been ordered to pay a $10 million fine, one of the highest penalties to be imposed by the Federal Court, for misleading its customers over digital content.

APN secures $32.5m PTA contract

APN Outdoor has renewed its licensing rights to use specific Public Transport Authority assets for advertising purposes, in a revenue sharing arrangement for up to 10 years.

Study sales history and cut your losses

Opinion: Often in sales the simple and most obvious solutions are the most effective. But if that’s true, why are those solutions so often overlooked?

Roobix acquires Titan Digital

Perth marketing agency Roobix has substantially expanded its customer base and staffing by acquiring the assets of Titan Digital for $3.5 million.

McCarthy quits The West

The editor of The West Australian, Brett McCarthy, has resigned with immediate effect, after nearly a decade at the helm of the state’s only major newspaper.

Buy in to business social media

Opinion: The way we make connections is changing, led by technologies that enable us to ‘meet’ people worldwide.

ACCC says NBN outperforms ADSL

The National Broadband Network is significantly outperforming ADSL services, according to a new report released by the consumer watchdog.

Two wins at WA media awards

For the second year running, Business News was among the winners at the West Australian Media Awards announced on Saturday night.

Marketforce launches new services

Advertising agency Marketforce has recruited Jon Amery and Dixie Marshall and partnered with Debra Neve to support the launch of new services.

Marketforce pair launches Longreach

Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth’s advertising market.

Happiness is your decision

Opinion: Stop blaming your run of outs on others; how you respond to challenges is entirely up to you.

Don’t delay, make your move

Opinion: Making the step from a trade show to a sale requires pre-planning, and speed is of the essence.

Making engagement emotional

Opinion: Connecting with clients on areas of shared personal interest is worth the effort.

Harmony helps find the sweet sales spot

Every sales presentation is different, and must be adapted to meet the customer’s needs.

Winning play on home turf

Opinion: Home-ground advantage works for sports teams, and it can work for your business, too.

CEO lunch with Nick Bayes

Nick Bayes says The Brand Agency diversified its offering and took on work other agencies avoided to push through the recent downturn.

‘Lost’ customers a valuable resource

Lost customers needn’t be lost forever; you just need a strategy to win them back.

Swift announces WA contracts

Bentley-based communications company Swift Networks Group has announced a number of new contracts, including infrastructure works at Iluka Resources' Cataby project and a 12-month extension at AngloGold Ashanti's Tropicana facility in Kalgoorlie.

Know-alls tend to come up empty

Take the wrong attitude into a sales meeting and your prospect will more than likely walk out in search of a better deal.

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