Advertising, Marketing & Communications

Know your client’s needs

OPINION: You may go into a presentation with expectations, but it’s the client’s point of view that makes or breaks the sale.

Authenticity an opportunity for business success

All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.

Seven’s non-media businesses perform strongly

Seven Group Holdings has reported a 40 per cent surge in full-year underlying earnings but a $291 million write-down in the value of its media business, which hit its bottom line.

Tax, rate cuts lift retail confidence

ANALYSIS: A recent rise in share prices for listed retailers reflects some positive signs across the economy.

Marketforce wins WALGA contract

Marketforce has extended its master media advertising contract for the Western Australian Local Government Association (WALGA), making it the agency responsible for WA local government advertising.

Seven West takes 100% of Community News

The publisher of The West Australian has increased its dominance of WA’s media sector by purchasing News Corp’s 50.1 per cent stake in Community Newspaper Group.

Seven flags FY earnings fall

Seven West Media has flagged a fall in full-year earnings of up to $25.6 million, which the Kerry Stokes-owned company blamed on a weak advertising market.

Consistent, clear messaging requires constant change

Major public and investor relations firms in Perth are finding new ways of specialising and adapting to market trends.

Swift Media CEO to leave role

Communications firm Swift Media has announced that chief executive and managing director Xavier Kris will step down in June, following the recent departure of non-executive chairman Carl Clump.

BHP starts $1.2m Brookfield logo upgrade

The replacement of the logo at the top of Perth’s second tallest skyscraper has commenced, after BHP Group changed its name from BHP Billiton in November.

Seven West profit dips on ad sales plunge

Seven West Media says its half-year net profit has fallen by 13.8 per cent as stringent cost-saving measures failed to offset a fall in advertising revenue, with the group flagging further changes including at its WA operations.

Optus hit with $10m fine

Optus has been ordered to pay a $10 million fine, one of the highest penalties to be imposed by the Federal Court, for misleading its customers over digital content.

APN secures $32.5m PTA contract

APN Outdoor has renewed its licensing rights to use specific Public Transport Authority assets for advertising purposes, in a revenue sharing arrangement for up to 10 years.

Study sales history and cut your losses

Opinion: Often in sales the simple and most obvious solutions are the most effective. But if that’s true, why are those solutions so often overlooked?

Roobix acquires Titan Digital

Perth marketing agency Roobix has substantially expanded its customer base and staffing by acquiring the assets of Titan Digital for $3.5 million.

McCarthy quits The West

The editor of The West Australian, Brett McCarthy, has resigned with immediate effect, after nearly a decade at the helm of the state’s only major newspaper.

Buy in to business social media

Opinion: The way we make connections is changing, led by technologies that enable us to ‘meet’ people worldwide.

ACCC says NBN outperforms ADSL

The National Broadband Network is significantly outperforming ADSL services, according to a new report released by the consumer watchdog.

Two wins at WA media awards

For the second year running, Business News was among the winners at the West Australian Media Awards announced on Saturday night.

Marketforce launches new services

Advertising agency Marketforce has recruited Jon Amery and Dixie Marshall and partnered with Debra Neve to support the launch of new services.

Marketforce pair launches Longreach

Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth’s advertising market.