Advertising, Marketing & Communications

Steve Harris takes new WPP role

Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.

Technology for good

Charities and not-for-profit groups are often challenged to raise ongoing and sustainable donations to fund their efforts.

WA media’s waning influence

Western Australia faces a major challenge because of the declining influence of the traditional news media, according to one of the state’s top advertising executives.

Jensen wins defamation case

Former federal MP Dennis Jensen has been awarded $325,000 in damages by the Supreme Court of Western Australia following the outcome of a defamation case against The Australian for articles it published in 2016.

Rare blends with Hearts & Science

Perth creative agency Rare has joined forces with one of the sector’s newest data and technology players, Omnicom Media Group’s Hearts & Science brand, to launch a media firm in Western Australia.

Campaign to support small business

The state government has announced a campaign to encourage Western Australians to change their spending habits to better support small businesses and local entrepreneurs.

Seven West offloads magazines for $40m

Seven West Media has struck a deal to sell its magazine assets, which include Marie Claire, Men's Health and New Idea, to Bauer Media for $40 million in cash.

Seven West strikes $92m worth of M&A deals

Seven West Media has announced an agreement to acquire regional TV broadcaster Prime Media, while the Kerry Stokes-chaired company will also divest its radio assets in Western Australia to Southern Cross Austereo.

HotCopper strikes $22m Canadian takeover deal

Share market online chat forum HotCopper Holdings will venture into the North American market after signing a deal to acquire its Canadian equivalent, as it seeks to bounce back from a fiscal 2019 loss.

Know your client’s needs

OPINION: You may go into a presentation with expectations, but it’s the client’s point of view that makes or breaks the sale.

Authenticity an opportunity for business success

All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.

Seven’s non-media businesses perform strongly

Seven Group Holdings has reported a 40 per cent surge in full-year underlying earnings but a $291 million write-down in the value of its media business, which hit its bottom line.

Tax, rate cuts lift retail confidence

ANALYSIS: A recent rise in share prices for listed retailers reflects some positive signs across the economy.

Marketforce wins WALGA contract

Marketforce has extended its master media advertising contract for the Western Australian Local Government Association (WALGA), making it the agency responsible for WA local government advertising.

Seven West takes 100% of Community News

The publisher of The West Australian has increased its dominance of WA’s media sector by purchasing News Corp’s 50.1 per cent stake in Community Newspaper Group.

Seven flags FY earnings fall

Seven West Media has flagged a fall in full-year earnings of up to $25.6 million, which the Kerry Stokes-owned company blamed on a weak advertising market.

Consistent, clear messaging requires constant change

Major public and investor relations firms in Perth are finding new ways of specialising and adapting to market trends.

Swift Media CEO to leave role

Communications firm Swift Media has announced that chief executive and managing director Xavier Kris will step down in June, following the recent departure of non-executive chairman Carl Clump.

BHP starts $1.2m Brookfield logo upgrade

The replacement of the logo at the top of Perth’s second tallest skyscraper has commenced, after BHP Group changed its name from BHP Billiton in November.

Seven West profit dips on ad sales plunge

Seven West Media says its half-year net profit has fallen by 13.8 per cent as stringent cost-saving measures failed to offset a fall in advertising revenue, with the group flagging further changes including at its WA operations.

Optus hit with $10m fine

Optus has been ordered to pay a $10 million fine, one of the highest penalties to be imposed by the Federal Court, for misleading its customers over digital content.