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Advertising, Marketing & Communications

Marketforce pair launches Longreach

Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth’s advertising market.

Happiness is your decision

Opinion: Stop blaming your run of outs on others; how you respond to challenges is entirely up to you.

Don’t delay, make your move

Opinion: Making the step from a trade show to a sale requires pre-planning, and speed is of the essence.

Making engagement emotional

Opinion: Connecting with clients on areas of shared personal interest is worth the effort.

Harmony helps find the sweet sales spot

Every sales presentation is different, and must be adapted to meet the customer’s needs.

Winning play on home turf

Opinion: Home-ground advantage works for sports teams, and it can work for your business, too.

CEO lunch with Nick Bayes

Nick Bayes says The Brand Agency diversified its offering and took on work other agencies avoided to push through the recent downturn.

‘Lost’ customers a valuable resource

Lost customers needn’t be lost forever; you just need a strategy to win them back.

Swift announces WA contracts

Bentley-based communications company Swift Networks Group has announced a number of new contracts, including infrastructure works at Iluka Resources' Cataby project and a 12-month extension at AngloGold Ashanti's Tropicana facility in Kalgoorlie.

Know-alls tend to come up empty

Take the wrong attitude into a sales meeting and your prospect will more than likely walk out in search of a better deal.

Swift jumps on FY18 results

Shares in telco provider Swift Networks enjoyed solid gains today after the company revealed a strong earnings result for the 2018 financial year.

Huawei JV wins $205m PTA contract

A joint venture between Chinese group Huawei and UGL has been awarded a $205 million state government contract to build and maintain radio systems for Perth’s rail network.

Right. Any questions?

Opinion: Knowing the right questions to ask a prospect can be the difference between sales success and failure.

GRA repositions after 10 years

Perth lobbying firm GRA Everingham has announced a new name along with a broadening of its services and an update to its ownership.

Positive spin helps spark sales

Any day is only as ‘bad’ as you let yourself believe it is, and the same is true on the upside.

Carat, Initiative share $300m contract

Media buying agency Carat has retained its contract with the Western Australian government, sharing the roster with Initiative, which has also been contracted for non-campaign work.

Ask the right questions and you have the power

Ask the right questions and you have a good chance of making the sale; making the wrong statements will likely have the opposite result.

Good leaders inspire their teams

Managers can encourage or discourage sales with their policies and actions, so what makes a great sales manager?

Karratha up for rebrand

Advertising agency 303 MullenLowe has been appointed by the City of Karratha to develop a four-year branding campaign worth $1.9 million designed to attract new residents and tourists to the area.

Fewster named Acting CEO at Seven West WA

Former iiNet executive Maryna Fewster has been appointed acting chief executive of Seven West Media’s WA operations, following last Friday’s surprise announcement that John Driscoll would be stepping

Benefits of commitment clear

All the marketing in the world won’t help your business if the people who work there aren’t great, and committed to doing their best.

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