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Advertising, Marketing & Communications

Set the pace on social sales

Opinion: Businesses not fully engaged with the shift to social media are doing themselves and their customers a disservice.

Take charge when the sale stalls

The better prepared for the objection you are before you make the sales call, the more likely you’ll get past the customer’s blocks.

Facebook fail a costly lesson

Social media companies are feeling the heat over the mishandling of users’ data.

Changes afoot for Perth PR

Adapting services to include new digital platforms is a key focus for the major players in Perth’s communications sector led by Cannings Purple, which has maintained its top spot on the Business News ranking of the state’s largest public and investor relations firms.

TPG lifts guidance, iiNet and Internode in hot water

TPG Telecom has lifted its full-year guidance after first-half underlying profit rose, but the internet provider’s two subsidiaries, iiNet and Internode, are being forced to compensate 11,000 customers following an investigation by the consumer watchdog.

Marketforce leadership moving on

Advertising agency Marketforce is going through a clean sweep of its leadership, with Paul Coghlan recruited to replace senior creatives Pat Lennox and Ben Green, who are leaving in June to start their own consultancy.

Vocus chairman leaves after five months

Seventeen months after Perth investor Anthony Grist left the board of Vocus Communications after failing to secure backing for a leadership shake-up, the three former M2 Group directors who retained control at that time have all resigned from the underperforming telco business.

Everingham leaves Marketforce

Paul Everingham has left the state's second largest advertising agency after less than six months at the helm as chief executive.

Perth tourism campaign launched

The state government has launched a new tourism marketing campaign for Perth focused on affordable hotel deals for east coast tourists.

CEO lunch with Mike Edmonds

A new book by Meerkats co-founder Mike Edmonds, Truth, Growth, Repeat, expounds a business philosophy influenced by four decades of advertising industry experience, good and bad.

BGC Residential signs Marketforce

The state’s largest residential builder has enlisted local advertising agency Marketforce to deliver the marketing and strategic requirements across its six divisions for 2018.

Crocmedia named Optus Stadium partner

Melbourne-based Crocmedia, which is merging with a listed company backed by Perth investment group Viburnum Funds, has been announced as the radio partner of Optus Stadium for the next five years.

CEO lunch with Gary Roberts

Nova 937 chief Gary Roberts has been in radio all his life, with his many industry achievements including launching two successful radio stations in Perth – 22 years apart.

Taylor steps down from 303

303 MullenLowe chairman Al Taylor will step down at the end of the year after 17 years at the Perth-based advertising agency.

Contract wins for ad agencies

Advertising and marketing agencies Marketforce and Longtail have won new contracts with Avivo and the Chamber of Minerals and Energy of Western Australia respectively.

MGM wins state govt contract

Adelaide-based tech company MGM Wireless has won a contract to provide its low-cost messaging app to all public schools in Western Australia for an undisclosed sum.

New Marketforce CEO stirs the pot

Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.

Vonex looks to NSX for IPO

Local telecommunications company Vonex has launched its prospectus for an $8 million initial public offering on the National Stock Exchange, following its reverse takeover - and subsequent failed backdoor listing - of Aleator Energy last year.

Telstra grows 4G reach

Telstra says its 4G coverage is now within reach of 99 per cent of the national population, following the recent completion of a mobile site in regional Western Australia and other upgrades around the country.

PPR recruits new Perth head

Experienced public relations executive Fiona McRobert is returning to Perth to lead the local office of PPR, as the one-time market leader seeks to rebuild its WA practice after a long period of downsizing.

Optus to spend $1bn on regional coverage

Dunsborough, Gracetown and Monkey Mia will be among a number of locations around regional Australia that can expect better mobile coverage after Optus today confirmed plans to spend $1 billion to improve its network.  

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