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Advertising, Marketing & Communications

Carat, Initiative share $300m contract

Media buying agency Carat has retained its contract with the Western Australian government, sharing the roster with Initiative, which has also been contracted for non-campaign work.

Ask the right questions and you have the power

Ask the right questions and you have a good chance of making the sale; making the wrong statements will likely have the opposite result.

Good leaders inspire their teams

Managers can encourage or discourage sales with their policies and actions, so what makes a great sales manager?

Karratha up for rebrand

Advertising agency 303 MullenLowe has been appointed by the City of Karratha to develop a four-year branding campaign worth $1.9 million designed to attract new residents and tourists to the area.

Fewster named Acting CEO at Seven West WA

Former iiNet executive Maryna Fewster has been appointed acting chief executive of Seven West Media’s WA operations, following last Friday’s surprise announcement that John Driscoll would be stepping

Benefits of commitment clear

All the marketing in the world won’t help your business if the people who work there aren’t great, and committed to doing their best.

Set the pace on social sales

Opinion: Businesses not fully engaged with the shift to social media are doing themselves and their customers a disservice.

Take charge when the sale stalls

The better prepared for the objection you are before you make the sales call, the more likely you’ll get past the customer’s blocks.

Facebook fail a costly lesson

Social media companies are feeling the heat over the mishandling of users’ data.

Changes afoot for Perth PR

Adapting services to include new digital platforms is a key focus for the major players in Perth’s communications sector led by Cannings Purple, which has maintained its top spot on the Business News ranking of the state’s largest public and investor relations firms.

TPG lifts guidance, iiNet and Internode in hot water

TPG Telecom has lifted its full-year guidance after first-half underlying profit rose, but the internet provider’s two subsidiaries, iiNet and Internode, are being forced to compensate 11,000 customers following an investigation by the consumer watchdog.

Marketforce leadership moving on

Advertising agency Marketforce is going through a clean sweep of its leadership, with Paul Coghlan recruited to replace senior creatives Pat Lennox and Ben Green, who are leaving in June to start their own consultancy.

Vocus chairman leaves after five months

Seventeen months after Perth investor Anthony Grist left the board of Vocus Communications after failing to secure backing for a leadership shake-up, the three former M2 Group directors who retained control at that time have all resigned from the underperforming telco business.

Everingham leaves Marketforce

Paul Everingham has left the state's second largest advertising agency after less than six months at the helm as chief executive.

Perth tourism campaign launched

The state government has launched a new tourism marketing campaign for Perth focused on affordable hotel deals for east coast tourists.

CEO lunch with Mike Edmonds

A new book by Meerkats co-founder Mike Edmonds, Truth, Growth, Repeat, expounds a business philosophy influenced by four decades of advertising industry experience, good and bad.

BGC Residential signs Marketforce

The state’s largest residential builder has enlisted local advertising agency Marketforce to deliver the marketing and strategic requirements across its six divisions for 2018.

Crocmedia named Optus Stadium partner

Melbourne-based Crocmedia, which is merging with a listed company backed by Perth investment group Viburnum Funds, has been announced as the radio partner of Optus Stadium for the next five years.

CEO lunch with Gary Roberts

Nova 937 chief Gary Roberts has been in radio all his life, with his many industry achievements including launching two successful radio stations in Perth – 22 years apart.

Taylor steps down from 303

303 MullenLowe chairman Al Taylor will step down at the end of the year after 17 years at the Perth-based advertising agency.

Contract wins for ad agencies

Advertising and marketing agencies Marketforce and Longtail have won new contracts with Avivo and the Chamber of Minerals and Energy of Western Australia respectively.

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