Search

Jeffrey Gitomer

Jeffrey Gitomer is an American author, professional speaker and business trainer, who writes and lectures internationally on sales, customer loyalty and personal development.

Solid steps ensure customer loyalty

OPINION: Before you receive loyalty from your customers, you’ll need to show some within your own workplace.

Self-belief key to a positive you

OPINION: This edition’s column is an extract from The Little Gold Book of YES! Attitude, first published in 2009.

Sales techniques are good, friends are better

OPINION: It’s estimated that half of all sales are made on the basis of an established friendship, so if you’re not making nice you’re missing out on half of your market.

I think I can, I think I can

OPINION: Distinguishing between fact and fantasy, truth and falsehood, logic and emotion are valuable tools in sales, as in life.

Wake up and write

OPINION: Without regular engagement with your social media followers (potential customers), your social media business strategy is going nowhere.

Outreach virtually seals the deal

OPINION: A commitment to daily outreach takes little time and has profound long-term benefits.

Your customers need you

OPINION: If you want to know how good you really are, be your own customer and find out.

Create the scenario for sales success

OPINION: Building relationships is a key element in the process of securing a strong portfolio of sales.

Keep your customers happy and healthy

OPINION: Maintaining healthy relationships with your customers takes effort, and hard work.

Mastering the art of non-selling

OPINION: Working hard to help your customers achieve their goals will go a long way to helping you succeed in your own pursuits.

Know why you buy and you’ll sell better

OPINION: If you consider your own purchasing decisions and understand the thought processes behind them, you will be better prepared to make sales to your customers.

Getting past the gatekeeper

OPINION: Sometimes you need a creative approach to get your message through.

Value-adding to optimise alignment a no brainer?

OPINION: Words matter, and what you say can make or break your chances of making the sale.

Your best new prospects are your current customers

OPINION: Existing clients are a valuable source of future business.

Build rapport and overcome objections

OPINION: Objections are part of the sales game, so you need to give your customers good reason to buy from you.

Make your first impression count

OPINION: Salespeople must make sure the hard work is done before they get into the CEO’s office.

Barriers are opportunities

Don’t view a knockback or similar hurdle as a reason to give up, but rather an added incentive to make the sale.

The makings of a top performer

A major part of becoming successful in sales is understanding the customer’s motives, and connecting with them.

Counting the cost of work worries

Learning to effectively deal with pressure and stress will have benefits at work and at home.

Shoot for emotional engagement

Personal things in common between you and your customer lead to a friendship, a relationship, and lots of sales.

Credibility key to securing the sale

A large number of conditions need to be met if you are to become your prospective customer’s salesperson of choice, and none of them involves price. 

Conform and perform the model ‘type’

The ‘type’ of salesperson you are will go a long way to determining how well received you are by your boss, your co-workers, and your clients.  

Fast track to the decision maker

Lots of time and money is wasted on sales proposals that are turned down, but if you think it’s not you … think again.

A proposal and sale are miles apart

When it comes to sales proposals, the first thing you need to do is determine if it’s a price proposal or a value proposal.

The art of the referral

The most coveted prize in selling, other than a sale, is an endorsement.

Customer questions open sales door

Prospective clients signal their intent to buy from you by asking questions about your product and service, but many salespeople miss the cues. 

Never miss an opportunity

If you play close attention and listen, you won’t miss the signs that your prospect is ready to buy.

Taking tolerance to the edge

Where you set your personal ‘edges’ says a lot about the relationships you are capable of building.

Performance reflects attitude

It’s not the company, it’s the people in the company – it’s you.

Nothing succeeds like self-belief

Price shouldn’t be a problem for a salesperson who has done their homework and believes in their product.

Beware bright lights of ‘the other’

Those who think the grass is greener on the other side need to think again.

Pages

Most-read

Self-belief key to a positive you

OPINION: This edition’s column is an extract from The Little Gold Book of YES! Attitude, first published in 2009.

Sales techniques are good, friends are better

OPINION: It’s estimated that half of all sales are made on the basis of an established friendship, so if you’re not making nice you’re missing out on half of your market.

Beware bright lights of ‘the other’

Those who think the grass is greener on the other side need to think again.

The rules of networking

Most people take networking for granted and fail to capture the opportunities on offer.

most commented

Creating the habits of attraction

There’s a raft of online resources available to increase your profile and grow your ‘outreach’.

Maintaining connections when your contact leaves

I recently received an email from a copier salesman in New York City; in fact the top rep in the country.

How leaders say ‘follow me’

The words your manager uses, and the actions that follow, provide an insight into the type of leadership they’re offering.

The secrets of their success

A few core principles form the heart of a successful sales career.