THE sales team at Channel Seven is preparing to undergo a make over that mirrors in its programming agenda, with the focus of both shifting to a younger market.
THE owners of independent bookshop Boffins have always done things a little differently, with customers offered a wide range of titles of a technical or specialist nature not available elsewhere.
WHILE the recent radio ratings survey provided a win for 6PR talkback morning host Paul Murray, ABC 720 says it remains Perth’s number one talkback station.
THE acquisition by Grand Cinemas last month of Greater Union’s Joondalup and Whitfords cinema complexes, and the completion of its Armadale cinema later this year, positions the independent cinema group as a forerunner in hard-top cinema ownership in WA.
A MAJOR shift in recruitment advertising is under way, resulting in reduced media spends for employers and more profitable project work for advertising agencies.
R&D Initiative director Byron Sharp had a number of Perth’s top marketing executives analysing their brand building strategies last week when he told a meeting that many commonplace marketing theories were really myths.
A PHOTOGRAPHY feature commemorating the Bali bombings for Melbourne’s The Age newspaper has earned Perth photographer Tony McDonough a WA photography award.
VAL Morgan may not think cinema slide advertising is a profitable venture in Western Australia, but a former senior executive Tony Brooks believes there is a strong market for the 15-second still ads.