Advertising, Marketing & Communications

Learning from the lessons of the past can help you form ongoing relationships with your customers, leading to more sales.

Seven Group Holdings shares have fallen almost 10 per cent as the company foreshadowed a substantial drop in full-year earnings due to a downturn in the mining sector.

Seven West Media made a loss of $70 million last financial year due to writedowns of its publishing assets.

Making connections through social media is just the first step. Who knows where it may lead you?

Perth has a new radio leader and it may surprise many people to learn it is Triple J.

The RAC has reinforced its favour of global media and branding agencies with it announcing a new winner for its media communications work.

It's one thing to be liked on social media but another to use the ‘like' to become more interactive with your customers.

Telstra has reported a 12.9 per cent rise in full-year net profit to $3.9 billion, with revenue up two per cent to $26 billion.

The music you listen to can determine your mood and your fate, and can be a great way to connect with your clients.

Successful leaders know they need to balance the needs of employees, customers, and shareholders to build a thriving company.

The increasing demand for digital and mobile expertise in branding strategies has prompted Chameleon Creative and Reignite to formalise a six-year long relationship.

Establishing trust with your customers is a vital element in the quest for success.

When the chief executive of an ASX-listed company is getting paid an annual salary of only $110,000, it's a sure sign that money is tight. But not for all, as Business News' quarterly CEO salary survey reveals.

The printing business has made headlines recently for redundancies and corporate failures, but not everyone is pessimistic about the sector as new technology and competition from the internet chang

Surely your inability to close the deal can't all be the buyer's fault.

Helping clients take ‘ownership' of what you're offering is a sure way to build a positive sales relationship.

Perth has a new radio ratings leader, with 96FM taking over the top spot from Mix 94.5 in the fourth survey of 2013.

The new-found restraint characterising chief executive salaries has not extended to Kerry Stokes' Seven Group Holdings, which has announced that new boss Don Voelte could earn $7.2 million each yea

Construction contractor Monford, which was one of 10 winners in this year's Business News' Rising Stars awards, has made the finals in another business awards program, along with communications com

Getting the best out of business social media requires more of a business than just being connected.

Google captured more than half of the $US8.8 billion ($A9.33 billion) spent on mobile internet advertising worldwide last year and is expected to boost its share in 2013, market watchers say.

Daily metropolitan newspaper The West Australian will cut 40 jobs as it undertakes a major restructure.

Cricket Australia says its deals with the Nine and Ten networks for the domestic broadcast of cricket are worth $590 million.

For best results it pays to tailor your message for each customer.

The Perth Convention Bureau will retire its partnership with CMS Events' Perth Event Show to focus on international and national markets.

Media agency Adcorp Australia has been reappointed to the Western Australian government's non-campaign media contract.

Australian's are increasing their social media presence and reach, according to a study on the nation's social media habits.

Television executive Tim Worner has been appointed the chief executive of Seven West Media.

The Nine Network will decide whether to match a $500 million offer for cricket television rights while being taken to court by Cricket Australia.

Shares in Seven West Media have leapt 10 per cent after the company exceeded expectations on cost cuts and chief executive Don Voelte said the media group was placed to improve next year.

Businesses' marketing needs and costs vary significantly and there are no simple rules for determining how much you should spend on marketing your business.