The merged agency becomes the seventh branding-focussed agency in the Perth market - on par with Gatecrasher advertising which recently merged with Bowtell Clarke and Yole.
Mr Connell said the increasing demand for complex technical solutions in connecting people with brands was an opportunity for the company to merge with Reignite, which has been in business since 2005.
“The first wave (of mobile apps) was fun and games. The second wave is a very technical, great-looking app that is not only an extension of the brand, but enables an advanced user experience and is fully integrates with a business’ backend systems,” Mr Francis said.
“The rise of the second wave demands a hybrid offering between the core skills of brands, marketing and technical provides, which is exactly where Dash sits.”