Advertising, Marketing & Communications

Broome expo attracts widespread interest

WITH expressions of interest flooding in from businesses in the Kimberley, Pilbara, Northern Territory and Perth, the 2003 North West Expo is shaping up to be a stellar regional event.

Marketforce waiting

MANAGEMENT at WA’s largest advertising agency Marketforce is awaiting the outcome of weeks of speculation that eastern States-based agency George Patterson Bates has been sold to Pacific Equity Partne

Stratagem end game

LESS than a year after it was bought out of financial difficulty, Western Australian advertising agency ReynoldStratagem has disappeared from the landscape.

Make your domain name work for you

WE read your article on the importance of securing Internet domain names in WA Business News (January 30 2003) and concur that picking a good domain name is important – and once you have built a prese

Customer value built through cross selling

CROSS selling, a practice that has been gaining momentum in big businesses for many years, could prove a successful tool for small businesses. The aim of cross selling is to get more value from each customer.

Centre drives animation success

A FRAMEWORK is being drawn up in Fremantle that could give WA a slice of the multi-billion dollar worldwide animation industry.

Cricket publisher stumps doubters in pitch to international audience

A CALCULATED gamble to establish a weekly newspaper for Australian cricket devotees has turned up trumps for niche market publisher International Publishing Group.

Huge growth expected for WA animation

WESTERN Australian artists are being invited to apply for industry development funds to produce short animation works. Animation is proving to be a valuable and growing business for WA.

Channel 31 calls in the administrators

IT may have recently been hailed as a benchmark for community broadcasting, but WA’s nearly four year old Channel 31 is fighting for its life.

Marketers bullish for 2003

WHILE a sense of gloom pervades the local advertising industry, the news from the marketing industry is much more positive.

Yole accepts invitation from Gatecrasher

FORMER Marketforce advertising general manager Paul Yole has joined Gatecrasher as an account director and strategic planner.

Misleading advertising charges for two in WA

TWO Western Australian companies have been taken to court for misleading advertising, one by the Australian Competition and Consumer Commission and the other by the Department of Consumer and Employme

Small businesses fail to target marketing plans

PLANNING marketing and sales offerings around special occasions can be a successful way for small businesses to build their profits. Traditionally these dates included Mothers Day, Fathers Day, Christmas and Easter, how-ever, Australia Day and Anzac Day

Ad industry rides it out

WHILE 2003 may not have had quite the bleak beginning of 2002, talk of cutbacks and consolidations within the advertising industry is rife. A fall in consumer confidence and the Western Australian Government’s decision last year to cut its advertising

Free trade for some

THE deregulation of retail trading hours is expected to deliver a bonus to some retail property owners, however, not everyone will emerge a winner. One retail property analyst said the spectre of deregulated trading hours represented two very dif

Talking travel

ONE of WA’s most successful travel industry trade titles is launching a spin-off publication aimed at the general travelling public. Traveltalk Asia-Pacific has been a travel industry staple for more than two decades and is now releasing a retail version

Railway posters popular souvenirs

  POSTERS used as part of a promotion to garner public support to the City of Perth’s push to sink two railway lines have become an unlikely souvenir, particularly for English back-packers. Featuring the London Underground logo and the tagline: “As

Bouncing back from the worldwide slide

NEXT year looks like a strong one for the recruitment sector if the strong growth enjoyed in 2002 continues to build. After a difficult 2001, blighted by corporate collapses around the world and hit even harder by the September 11 terrorist atta