NEWLY appointed Adcorp general manager David Morrison intends to achieve significant growth in the group’s annual billings next year, a strategy that will involve acquisitions and development of the group’s core advertising activities.
MILNE AgriGroup subsidiary Mt Barker Free Range Chicken will launch its first branding campaign next month as part of a significant retail growth strategy.
FORMER JDA Advertising managers Joanne Bulline and Nita Davey have joined forces with JDA Advertising design consultant Peter Grainger to form a new advertising agency – Trilogy Advertising.
THE resources sector’s solid recent performance has had a welcome media spin off, boosting business to the sizeable WA-based trade press that focuses on mining, oil and gas.
IT’S no longer just about winning an award these days – it appears that stealing the show on the night is just as important in the game of one-upmanship needed to win the gong in the first place.Where
COMPETITION in the local travel guide market will hot up with the release next month of a new publication aimed at the State’s growing backpacking industry.
THE Rugby Union World Cup is being hailed as a boon for tourism, a major drawcard for business leaders and an opportunity to sell Australia to a television audience in the billions.
COTTEES brand’s Australian owner Cadbury-Schweppes has initiated legal action against O’Connor-based Anchor Foods amid claims of design and trademark infringement.
AN effective communication and marketing strategy is paying dividends for Edith Cowan University, which was among the major winners at this month’s Australian Marketing Institute (AMI) WA 2003 Awards for Marketing Excellence.
MANAGING director of Perth radio station Nova, Gary Roberts, is sticking by his claim that a recent AC Nielsen rolling survey on the 18 to 24 age bracket ratings is inaccurate.