HOPES for email’s role as a lucrative and effective marketing tool are fading fast due to the misuse and lack of understanding of the medium as a direct marketing tool.
THE advertising industry is mourning the loss of one of its most impressive figures with Ken Ferguson, a founding member of Marketforce and a driving force behind agencies such as The
EASTERN States-based public relations and government affairs firm CPR Communications is in the process of recruiting to fill the void created by the departures of former MP and Labor State secretary J
COMMUNITY television station Channel 31 has been given some breathing space after creditors accepted a deed of company arrangement that will leave most with just 20 cents in the dollar.
CONFRONTED with a daily bombardment of marketing e-mails, telemarketing phone calls and direct mailing, consumers are increasingly rejecting the methods used by the marketing industry to collect personal information.
TWO years after it was launched VCubed Leisure Management and Marketing, a company set up to create innovative business models for various sectors, is to release its first business model – aimed at the tourism sector – in about four weeks.
A NEW collaborative working approach – both among staff and with clients – has changed the fortunes of 303 Advertising, which won agency of the year at the recent Oasis Awards.
A COMPANY’S image can become the mainstay of its marketing push. It ties together the company’s reputation and everything that it stands for and is the basis for communication to key audiences.
THE West Australian Newspapers-owned Mandurah Telegraph will publish for the last time on Wednesday March 26 as part of plans to decentralise sub-editing functions and cut costs.
In the first instalment in a four-part series on marketing for small businesses, Noel Dyson examines the need for ‘a plan’.
A MARKETING plan is considered crucial for success of any business, let alone a small business.
TIGHT budgets, a tough stock market and investors watching for any signs of corporate extravagance have removed the gloss from the business of producing annual reports.
CHANNEL 9 Perth has won the third week of the 2003 survey period – thanks to the gripping finish to the World Cup Cricket match between India and Pakistan on March 1.
THE Advertising Federation of Australia is calling for all advertising agencies to recognise deaf and hearing impaired people in the preparation of television advertising.
SEVERAL independent supermarkets have launched a campaign to reduce the number of plastic shopping bags their stores use each year in light of the proposed 25-cent plastic bag levy.