THE Western Australian Museum and the Water Corporation were among those highly commended at the recent Public Relations Institute of Australia’s (WA) PR Excellence Awards.
WA-PRODUCED DIY program Nuts and Bolts has taken the lead provided by other lifestyle series in its decision to renovate a house from scratch and auction the finished product.
FORMER Brand Agency account director Tania Stakic (pictured) has left the security of a big organisation to set up niche marketing company Redbox Consulting.
FOOTWEAR retailer Betts (formerly Betts and Betts) will launch a new set of TV ads this week aimed at creating market awareness for its new ‘fashion’ retail focus.
SCANNING technology and the Internet are enabling Perth-based market research firm Savant Surveys and Strategies to significantly speed up the research collation process.
FUTURE sponsorships undertaken by one of WA’s largest general insurers, SGIO, will have a strong community association according to State manager Garry Moore.
SIX locally created advertising campaigns have been selected as finalists for the prestigious Australasian Writers and Art Directors Association (AWARDS) awards for creative excellence.
THE first two advertising phases of the Health Department’s Go for 2 & 5 campaign will be run in tandem with its latest Dame Edna promotion for 12 months, as the organisation galvanises the success of each marketing phase.
Julie-anne Sprague takes a look at the strategies used by local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand.
A PRODUCT launched to combat a competitor’s market push has developed
WESTERN Australia’s dominant media player The West Australian newspaper has advertised nationally for a new editor following the departure of Brian Rogers, who surprised the industry recently by resigning just six months into a two-year contract.