Advertising, Marketing & Communications

Marketers bullish for 2003

WHILE a sense of gloom pervades the local advertising industry, the news from the marketing industry is much more positive.

Yole accepts invitation from Gatecrasher

FORMER Marketforce advertising general manager Paul Yole has joined Gatecrasher as an account director and strategic planner.

Misleading advertising charges for two in WA

TWO Western Australian companies have been taken to court for misleading advertising, one by the Australian Competition and Consumer Commission and the other by the Department of Consumer and Employme

Ad industry rides it out

WHILE 2003 may not have had quite the bleak beginning of 2002, talk of cutbacks and consolidations within the advertising industry is rife. A fall in consumer confidence and the Western Australian Government’s decision last year to cut its advertising

Small businesses fail to target marketing plans

PLANNING marketing and sales offerings around special occasions can be a successful way for small businesses to build their profits. Traditionally these dates included Mothers Day, Fathers Day, Christmas and Easter, how-ever, Australia Day and Anzac Day

Free trade for some

THE deregulation of retail trading hours is expected to deliver a bonus to some retail property owners, however, not everyone will emerge a winner. One retail property analyst said the spectre of deregulated trading hours represented two very dif

Talking travel

ONE of WA’s most successful travel industry trade titles is launching a spin-off publication aimed at the general travelling public. Traveltalk Asia-Pacific has been a travel industry staple for more than two decades and is now releasing a retail version

Railway posters popular souvenirs

  POSTERS used as part of a promotion to garner public support to the City of Perth’s push to sink two railway lines have become an unlikely souvenir, particularly for English back-packers. Featuring the London Underground logo and the tagline: “As

Bouncing back from the worldwide slide

NEXT year looks like a strong one for the recruitment sector if the strong growth enjoyed in 2002 continues to build. After a difficult 2001, blighted by corporate collapses around the world and hit even harder by the September 11 terrorist atta

$25m bid gets the licence

A JOINT venture between the Daily Mail Group and Australian Radio Network bought Perth’s newest commercial radio licence this week for just $25 million, a price well below market expectations.