Advertising, Marketing & Communications

A COMPANY'S image can become the mainstay of its marketing push. It ties together the company's reputation and everything that it stands for and is the basis for communication to key audiences.

In the second instalment in his series on small business marketing Noel Dyson looks at how to put a marketing plan together.

THE brands of one of Western Australia's oldest institutions, and some of its favourite games, will change on April 27.

THE West Australian Newspapers-owned Mandurah Telegraph will publish for the last time on Wednesday March 26 as part of plans to decentralise sub-editing functions and cut costs.

THE Advertising Federation of Australia is calling for all advertising agencies to recognise deaf and hearing impaired people in the preparation of television advertising.

TIGHT budgets, a tough stock market and investors watching for any signs of corporate extravagance have removed the gloss from the business of producing annual reports.

In the first instalment in a four-part series on marketing for small businesses, Noel Dyson examines the need for ‘a plan'. A MARKETING plan is considered crucial for success of any business, let alone a small business.

SPORTS broadcaster George Grljusich has agreed to write a twice-weekly column for the locally operated AFL site footygoss.com.au

CHANNEL 9 Perth has won the third week of the 2003 survey period – thanks to the gripping finish to the World Cup Cricket match between India and Pakistan on March 1.

OSBORNE Park-based Q-Mac Electronics is a classic example of a company that let marketing drive the development of its main product.

SEVERAL independent supermarkets have launched a campaign to reduce the number of plastic shopping bags their stores use each year in light of the proposed 25-cent plastic bag levy.

A NEW magazine has hit the streets with the aim of raising the profile of Western Australia's graphic design industry.

CAUSE-RELATED marketing is proving a valuable tool for businesses, according to a new survey by the Heart Foundation of Western Australia.

NOT happy with the customer base his lotto kiosk in Belmont was drawing, Raj Selvendra decided to attract people from all over the city.

GATECRASHER Advertising has won a four-way tussle with 303 Advertising, JDA and Vinten Browning to handle a campaign for Diabetes Australia.

WESTERN Australia's media union is to campaign against the growing trend towards hidden advertorial as newspapers seek to survive in the highly competitive print market.

WITH expressions of interest flooding in from businesses in the Kimberley, Pilbara, Northern Territory and Perth, the 2003 North West Expo is shaping up to be a stellar regional event.

WE read your article on the importance of securing Internet domain names in WA Business News (January 30 2003) and concur that picking a good domain name is importa

MANAGEMENT at WA's largest advertising agency Marketforce is awaiting the outcome of weeks of speculation that eastern States-based agency George Patterson Bates ha

CROSS selling, a practice that has been gaining momentum in big businesses for many years, could prove a successful tool for small businesses. The aim of cross selling is to get more value from each customer.

LESS than a year after it was bought out of financial difficulty, Western Australian advertising agency ReynoldStratagem has disappeared from the landscape.

A CALCULATED gamble to establish a weekly newspaper for Australian cricket devotees has turned up trumps for niche market publisher International Publishing Group.

A FRAMEWORK is being drawn up in Fremantle that could give WA a slice of the multi-billion dollar worldwide animation industry.

WESTERN Australian artists are being invited to apply for industry development funds to produce short animation works.

IT may have recently been hailed as a benchmark for community broadcasting, but WA's nearly four year old Channel 31 is fighting for its life.

TWO Western Australian companies have been taken to court for misleading advertising, one by the Australian Competition and Consumer Commission and the other by the

WHILE a sense of gloom pervades the local advertising industry, the news from the marketing industry is much more positive.

FORMER Marketforce advertising general manager Paul Yole has joined Gatecrasher as an account director and strategic planner.

PLANNING marketing and sales offerings around special occasions can be a successful way for small businesses to build their profits. Traditionally these dates included Mothers Day, Fathers Day, Christmas and Easter, how-ever, Australia Day and Anzac Day

WHILE 2003 may not have had quite the bleak beginning of 2002, talk of cutbacks and consolidations within the advertising industry is rife. A fall in consumer confidence and the Western Australian Government's decision last year to cut its advertising

NEXT year looks like a strong one for the recruitment sector if the strong growth enjoyed in 2002 continues to build. After a difficult 2001, blighted by corporate collapses around the world and hit even harder by the September 11 terrorist atta

ONE of WA's most successful travel industry trade titles is launching a spin-off publication aimed at the general travelling public. Traveltalk Asia-Pacific has been a travel industry staple for more than two decades and is now releasing a retail version