TWO years after it was launched VCubed Leisure Management and Marketing, a company set up to create innovative business models for various sectors, is to release its first business model – aimed at the tourism sector – in about four weeks.
V3 director and former 303 Advertising managing director Stephen Wells said the company he had formed with former Western Australian Tourism Commission CEO Shane Crockett was designed to establish business collaborations in the leisure sector.
“The first one of these has been in the tourism industry,” he said. “We’re proposing an innovative business model for that sector and will be launching that in four weeks.”
However, Mr Wells would not be drawn on exactly what the “innovative business model” would be.
Part of V3’s tourism offering is web-based. The software for that was put together by 303 Advertising. 303 managing director Jim Davies said the software project had taken about 18 months to complete.
However, Mr Wells said the offering was more than just a website and the online presence would only be a component of it.
It is understood that part of V3’s tourism offering will operate in a similar way to the WATC’s westernaustralia.net website, which allows customers to book their own holidays.
Last year, WA Business News reported that V3 had formed a joint venture with project development managers to create ProjectV, which was being touted as a concept that would change the face of event management in Australia.
That collaboration worked on the Women’s World Cup Hockey and was pitching itself to the market with a view to work on other world championship events, including the Rugby World Cup.
