Mix it up and take the lead online

26/06/2013 - 14:14


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Getting the best out of business social media requires more of a business than just being connected.

Getting the best out of business social media requires more of a business than just being connected.

I am on it. I am into it. It’s attracting customers. It’s making sales. It’s free.

What is it?

It’s almost social media … it’s business social media.

It’s your ticket to customer and prospect awareness – who you are, how you think, how you serve, what you believe, what your value messages are, and what others think of you.

And did I mention? It’s free.

But the mere fact you participate isn’t any assurance it’ll pay off. In fact the opposite is the norm. Most companies, most businesspeople, and most salespeople have no idea of how to actually attract customers, potential customers, new followers, and connections.

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches.

The key word to understanding and implementing business social media actions that lead to attraction and connection success is ‘value’.

Value in the messages you tweet, post, and share; value to your customers and prospects so they pass your message on to their connections.

Here are the business, internet, and business social media value-based messaging and marketing elements I use to transfer my messages and posts that attract and connect. Study them. Implement yours.

• LinkedIn Jeffrey Gitomer: I post my thought of the day or link of the day. Response: People like it and share it with their connections. That has lead to more than 15,000 connections.

• Twitter @gitomer: I tweet three or four times a day. I usually send out one link a day. Response: I am re-tweeted or favored more than 100 times a day, and I gain between 50 and 100 new followers a day.

• Facebook business /jeffreygitomer: Like me, then read a bunch of the posts, then be inspired to comment or post. Response: All of my followers (likers) read it and all of the poster’s connections can see it too.

• YouTube channel BuyGitomer: People watch a few of my 300+ videos, Response: subscribe.

• SalesBlog.com daily posts: Daily value-based posts sent to subscribers and available by search. All emails get you back to the blog. There are lots of offers on the landing page. Response: People become loyal followers, buy products, and tell others to subscribe.

• Weekly e-zine SalesCaffeine.com: Ten years of weekly, real-world, value-based sales information. E-zine also has several offers to buy products and services. Response: People become loyal followers, buy products, and tell others to subscribe.

• Public seminars. Response: Bought a ticket, had a blast, learned a lot, bought more books after the event and subscribed to my full suite of social media offerings.

• Webinars. This came about as a result of our internal electronic marketing. Response: Person loves it, resonates with it, buys more, becomes loyal.

• Spent some time on gitomer.com reading my free resources. Found me by searching. Response: Loved my free stuff, browsed my things for sale – and bought something.

• Googled Jeffrey Gitomer to find out more about me. Response: 500,000+ entries appeared. Clicked around and bought something.

• Googled ‘sales training’ and found me on the first page. That’s a real lead. Response: Clicked. Called. Bought.

You cannot control how people search. You must be findable by company, person, product, topic, and keywords that will get your name to pop up.

It’s not one thing that creates attraction. It’s a strategic combination of a social, online, and face-to-face outreach mix to attract interested buyers. It’s a confluence of value-based things that are available to customers and prospects.

I just shared some of mine so you could see the diversity of my offerings and the multiple opportunities that prospects have to find you, be attracted to you, connect with you, and buy from you.

Ultimate response: Someone calls and asks if I’m available to address their sales team at their annual meeting. When they do, we ask how they found out about me, and the customer replies, ‘He’s everywhere’.


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