Twitter

Businesses playing catch-up on social media need to seek advice before rushing into what may seem like a brave new world.

At the risk of being called a Luddite at best, and a heretic at worst, I have spent a bit of time over the past few months trying to understand the business case for social media – and failing.

Perth has captured international attention for a social media marketing campaign to highlight the launch of The Terrace Hotel and Restaurant last November.

The heart of building an online social community is to recognise the 'showcasing' potential of the medium.

THE use of social media platform Yammer, a growing fly-in, fly-out workforce, and Big Brother-style analysis are tools increasingly in use by human resources departments across Western Australia.