18/03/2014 - 14:02

Targeted strikes on social media

18/03/2014 - 14:02

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Attracting new leads requires the use of every form of social media and electronic outreach to find prospective clients.

Targeted strikes on social media
GET IN TOUCH: The more ways prospective customers can connect with you the better. Photo: iStockphoto

Attracting new leads requires the use of every form of social media and electronic outreach to find prospective clients.

I have a goal and a plan to attract 1,000 leads in the next 30 days.

Six months ago I launched my ‘Gitomer Certified Advisor’ program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings – or by itself.

After a very successful (but limited) launch, I want to take the program to the next level and need to find interested and qualified people to do so.

Think about ‘you’ as I tell you about ‘me’.

Before I get into the strategy and actions I’m going to take, I want you to understand why I’m writing about the process. I want you to compare it with how you attract, how you prospect, and how you connect with willing buyers.

• How do you get leads?

• How do you prospects?

• What is your strategy to socially involve and attract?

• Is your personal platform strong enough to attract?

• What is your social media lead-conversion rate?

The answers to these questions will significantly affect results.

Big picture: The strategy for this attraction campaign is to use every form of social media and electronic outreach to find interested people, and offer them multiple ways to connect with me. The goal is to give information immediately without a barrier of registering or giving me their information. I want to get my messages both responded to and passed along.

The targets: In order to get 1,000 leads, I am going to mass mail my contacts and connections and specifically target existing coaches, existing sales trainers (corporate and independent), and anyone looking to start their own sales training business that wants to use the Jeffrey Gitomer brand to increase authenticity. As a Gitomer Certified Advisor, I provide them with the content, the brand, and the training to make it happen.

Timed social messages: Posting time and frequency are directly proportionate to the audience reached and their likelihood of response.

In my personal experience, and in the opinion of social media consulting experts, there are some ‘peak periods’ that can help get your message out there more effectively.

Facebook. Best post times are between 1pm and 3pm Monday through Friday; engagement rates are 18 per cent higher on Thursdays and Fridays.

Twitter. Tweet later in the day. Re-tweets on Twitter are higher at 5pm compared with any other time during the day; the best times to post are between noon and 6pm. This same study found that people are on Twitter 181 per cent more during their commute. Think about it. Aren’t you more likely to be all about your life and how to improve it before or after work?

LinkedIn. It has been suggested that LinkedIn is most often used right before and after work hours (specifically on Tuesday and Thursday, but no-one knows exactly (except maybe LinkedIn).

Blogs. Read in the morning, with the sweet spot being Thursdays around 11am. But that’s a subjective opinion as well.

YouTube. No ‘best time’. By comparison to others, its visitors are more search oriented, so I intend to be both searchable and findable. And my new video posts will go out to all my existing subscribers.

In reality, however, no-one really knows. All messages are different, and all experts are flawed. I believe content is a bigger key than what time you post it. And key words will get you found. So that’s where I’m concentrating. I’m going out to my audience, and asking them to go out to their audience (re-tweet, repost, forward, like, comment, and anything else that spreads the word organically).

My overall goal is to generate at least 1,000 leads by May. You may think that is an aggressive goal, but highly achievable through social media and email. Generating 1,000 leads will create a pipeline that will lead me to one sale per day by June 2014.

And I am going to give you the complete detailed outreach plan for you to use as a guide to creating your own game plan for new leads – next week.

If you’d like to see the exact email and subject line I’m going to use, go to www.gitomer.com and enter the word ADVISOR in the GitBit box.

Jeffrey Gitomer is an American author, professional speaker and business trainer, who writes and lectures internationally on sales, customer loyalty and personal development.
© 2014 All rights reserved. Don’t reproduce this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 

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