BONUS ROUND: The use of social media platforms in the workplace can supercharge traditional work practices. Photo: iStockphoto

Make social media work for you

A social media white paper with a hashtag for a title created its own Twitter buzz among business leaders at its launch in July.


(existing subscribers)

The password field is case sensitive.
Request new password


Nice article Pauline! I research, teach and consult on social media at UWA Business School so love reading stuff like this. Really with social, I always recommend organisations stop asking 'why should I use it?' and start asking 'why shouldn't I use it?'. You referenced Erik Qualman. I had him skype in to my class a few months back and he said trying to justify using social media in business is like trying to justify using a mobile phone..... PS I'm logged in through UWA so for some reason my name is coming up at Tiffany Hill! I am actually Paul Harrigan (@drpaulharrigan) on Twitter.

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
48 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer