BONUS ROUND: The use of social media platforms in the workplace can supercharge traditional work practices. Photo: iStockphoto

Make social media work for you

Businesses playing catch-up on social media need to seek advice before rushing into what may seem like a brave new world.


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Nice article Pauline! I research, teach and consult on social media at UWA Business School so love reading stuff like this. Really with social, I always recommend organisations stop asking 'why should I use it?' and start asking 'why shouldn't I use it?'. You referenced Erik Qualman. I had him skype in to my class a few months back and he said trying to justify using social media in business is like trying to justify using a mobile phone..... PS I'm logged in through UWA so for some reason my name is coming up at Tiffany Hill! I am actually Paul Harrigan (@drpaulharrigan) on Twitter.

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