Market Research

How to avoid common research traps

One of the biggest challenges companies face when undertaking research is knowing where to start.

The perils of generational segmentation

Millennials are tech-savvy, entitled and lazy. Gen X are cynical and hard-working. And Boomers are out of sync with technology, set in their ways and itching to retire.

What is NPS – and should you even care?

You might have heard of the Net Promoter Score (NPS). It’s been long touted by many in the marketing world as the “one number you need to grow!”

Starting with the end in mind: how to make sure your research doesn't just gather dust

There is often a fundamental disconnect between researchers and those at the helm of business, responsible for implementing research insights.

It pays to do your research

There’s a big difference between a great idea and a profitable business venture.

The value of data: how research can help power strategy

Marketing is in the middle of a data driven boom where research is the key to helping businesses understand their customers.

What are you doing to get in your customers’ consideration set?

In a typical customer journey, so much of the marketing effort centres on customer retention and loyalty – after all, it’s cheaper and easier to keep a customer than to win a new one, right?

Inadvertent bias can taint your focus

It is a given that research allows businesses to understand their marketplaces. That said, gathering masses of data doesn’t mean you’re getting the answers you need.

Traps to avoid when writing surveys

Writing a survey from scratch is not a doddle.

Why “just doing things” isn’t an effective way to run your market research

If you fail to plan, you plan to fail is one of the hackneyed sayings in business, but when it comes to market research many businesses rush in without really thinking through what they’re trying to a

How well do you know your customers?

Too often, we hear stories about relationships where one partner was blind sided. “I just didn’t see it coming,” they say of the break up.