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Market Research

Facebook, cricket and the endless search to ‘know’ the customer

Over the last few weeks, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their hands on.

Is the data telling us WA has turned the corner?

Over the last two years, there’s been a lot of talk in the WA business community about the need for growth, yet the undertone has been one of survival.

Why trust is at the heart of the customer experience

It’s little wonder that trust in Australian institutions has hit a five-year low.

Is awareness the holy grail when it comes to measuring your brand?

Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the marketing budget.

When did you last ask your customers if they were happy?

Communication. It's an essential ingredient in any relationship and yet we often underestimate its importance. 

Want to grow revenue without taking on more staff?

Growing a service-based business isn't easy.

What is business intelligence - and what problems can it solve?

What is business intelligence?Often when we think about business intelligence, we think about algorithms and machine learning and artificial intelligence.

Designing superior customer experiences

A big part of creating a positive customer experience lies in identifying ways to make your customers’ lives easier. In other words, taking away the pain points.

The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years.

Growing your business in a low growth environment

Almost every conversation I’ve had with the market over the last 12 months has had one underlying theme, and that is profitable growth.Perth has been in a deflationary environment for some time now.

The gap between saying and doing: how to address cognitive dissonance in your customer base

Cognitive dissonance, in essence, is the gap between what you say and what you do. It's when your words, thoughts or actions contradict your beliefs.

What NOT to do when conducting NPS research

In this week's column, I share insights from Sean Allen, CoreData's director of financial services, and CEO of our customer experience research business, Client eXperience (CX) Insights.

How to avoid common research traps

One of the biggest challenges companies face when undertaking research is knowing where to start.

The perils of generational segmentation

Millennials are tech-savvy, entitled and lazy. Gen X are cynical and hard-working. And Boomers are out of sync with technology, set in their ways and itching to retire.

What is NPS – and should you even care?

You might have heard of the Net Promoter Score (NPS). It’s been long touted by many in the marketing world as the “one number you need to grow!”

Starting with the end in mind: how to make sure your research doesn't just gather dust

There is often a fundamental disconnect between researchers and those at the helm of business, responsible for implementing research insights.

It pays to do your research

There’s a big difference between a great idea and a profitable business venture.

The value of data: how research can help power strategy

Marketing is in the middle of a data driven boom where research is the key to helping businesses understand their customers.

What are you doing to get in your customers’ consideration set?

In a typical customer journey, so much of the marketing effort centres on customer retention and loyalty – after all, it’s cheaper and easier to keep a customer than to win a new one, right?

Inadvertent bias can taint your focus

It is a given that research allows businesses to understand their marketplaces. That said, gathering masses of data doesn’t mean you’re getting the answers you need.

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