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Kristen Turnbull

Kristen is a highly motivated and passionate researcher with 13 years’ experience in financial services and seven years in the market research industry.

As Director of CoreData WA, she is based in CoreData’s Perth office and is responsible for business development, client relationship management and project management across a diverse client base.

Her primary goal is to provide research-driven insights to companies to support growth and transformational change.

Blog:  http://www.coredata.com.au/blog/

Three trends we can expect to see post-Royal Commission

The Australian financial services industry is undoubtedly facing a crisis of trust.

Why would anyone live in Perth?

When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once. “I went to Perth for a night,” he said. “I spent a week.”

Why lazy customers could save you today but kill you tomorrow

In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your brand.

The relationship between money and happiness

The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness.

How serious are you about feedback?

Imagine if your ongoing employment in a company was contingent on receiving positive feedback from your peers and subordinates.

Rubbish in, rubbish out. The art of asking the right questions

My three-year old has just hit the “why” stage. “Where are we going mummy?” “To the shops.” “Why?” “To get some milk.” “But why are we getting some milk?” “Because we’ve run out.”

Putting lipstick on a pig is not the answer to growth and innovation

Last week I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation.

What the aged care industry can learn from financial planners

On the face of it, the aged care and financial planning sectors are worlds apart.

Facebook, cricket and the endless search to ‘know’ the customer

Over the last few weeks, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their hands on.

Is the data telling us WA has turned the corner?

Over the last two years, there’s been a lot of talk in the WA business community about the need for growth, yet the undertone has been one of survival.

Why trust is at the heart of the customer experience

It’s little wonder that trust in Australian institutions has hit a five-year low.

Is awareness the holy grail when it comes to measuring your brand?

Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the marketing budget.

When did you last ask your customers if they were happy?

Communication. It's an essential ingredient in any relationship and yet we often underestimate its importance. 

Want to grow revenue without taking on more staff?

Growing a service-based business isn't easy.

What is business intelligence - and what problems can it solve?

What is business intelligence?Often when we think about business intelligence, we think about algorithms and machine learning and artificial intelligence.

Designing superior customer experiences

A big part of creating a positive customer experience lies in identifying ways to make your customers’ lives easier. In other words, taking away the pain points.

The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years.

Growing your business in a low growth environment

Almost every conversation I’ve had with the market over the last 12 months has had one underlying theme, and that is profitable growth.Perth has been in a deflationary environment for some time now.

The gap between saying and doing: how to address cognitive dissonance in your customer base

Cognitive dissonance, in essence, is the gap between what you say and what you do. It's when your words, thoughts or actions contradict your beliefs.

What NOT to do when conducting NPS research

In this week's column, I share insights from Sean Allen, CoreData's director of financial services, and CEO of our customer experience research business, Client eXperience (CX) Insights.

How to avoid common research traps

One of the biggest challenges companies face when undertaking research is knowing where to start.

The perils of generational segmentation

Millennials are tech-savvy, entitled and lazy. Gen X are cynical and hard-working. And Boomers are out of sync with technology, set in their ways and itching to retire.

What is NPS – and should you even care?

You might have heard of the Net Promoter Score (NPS). It’s been long touted by many in the marketing world as the “one number you need to grow!”

Starting with the end in mind: how to make sure your research doesn't just gather dust

There is often a fundamental disconnect between researchers and those at the helm of business, responsible for implementing research insights.

It pays to do your research

There’s a big difference between a great idea and a profitable business venture.

The value of data: how research can help power strategy

Marketing is in the middle of a data driven boom where research is the key to helping businesses understand their customers.

What are you doing to get in your customers’ consideration set?

In a typical customer journey, so much of the marketing effort centres on customer retention and loyalty – after all, it’s cheaper and easier to keep a customer than to win a new one, right?

Inadvertent bias can taint your focus

It is a given that research allows businesses to understand their marketplaces. That said, gathering masses of data doesn’t mean you’re getting the answers you need.

Traps to avoid when writing surveys

Writing a survey from scratch is not a doddle.

Why “just doing things” isn’t an effective way to run your market research

If you fail to plan, you plan to fail is one of the hackneyed sayings in business, but when it comes to market research many businesses rush in without really thinking through what they’re trying to a

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Kristen Turnbull's Picks

Last Book Kristen read:

Lean In by Sheryl Sandberg

Favourite Quotation:

A goal without a plan is just a wish - Antoine de Saint-Exupéry

Most-read

Why would anyone live in Perth?

When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once. “I went to Perth for a night,” he said. “I spent a week.”

The perils of generational segmentation

Millennials are tech-savvy, entitled and lazy. Gen X are cynical and hard-working. And Boomers are out of sync with technology, set in their ways and itching to retire.

Putting lipstick on a pig is not the answer to growth and innovation

Last week I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation.

The relationship between money and happiness

The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness.

most commented

Why would anyone live in Perth?

When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once. “I went to Perth for a night,” he said. “I spent a week.”

How well do you know your customers?

Too often, we hear stories about relationships where one partner was blind sided. “I just didn’t see it coming,” they say of the break up.

Why “just doing things” isn’t an effective way to run your market research

If you fail to plan, you plan to fail is one of the hackneyed sayings in business, but when it comes to market research many businesses rush in without really thinking through what they’re trying to a