The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”.
I don’t know about you, but I’ve eaten more strawberries in the last week than I have the whole year.
The Australian financial services industry is undoubtedly facing a crisis of trust.
When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once.
“I went to Perth for a night,” he said. “I spent a week.”
In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your brand.
The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness.
Imagine if your ongoing employment in a company was contingent on receiving positive feedback from your peers and subordinates.
My three-year old has just hit the “why” stage.
“Where are we going mummy?”
“To the shops.”
“To get some milk.”
“But why are we getting some milk?”
“Because we’ve run out.”
Last week I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation.
On the face of it, the aged care and financial planning sectors are worlds apart.
Over the last few weeks, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their hands on.
How time flies.
Over the last two years, there’s been a lot of talk in the WA business community about the need for growth, yet the undertone has been one of survival.
It’s little wonder that trust in Australian institutions has hit a five-year low.
Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the marketing budget.
Communication. It's an essential ingredient in any relationship and yet we often underestimate its importance.
Growing a service-based business isn't easy.
What is business intelligence?Often when we think about business intelligence, we think about algorithms and machine learning and artificial intelligence.
A big part of creating a positive customer experience lies in identifying ways to make your customers’ lives easier. In other words, taking away the pain points.
Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years.
Almost every conversation I’ve had with the market over the last 12 months has had one underlying theme, and that is profitable growth.Perth has been in a deflationary environment for some time now.
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