Market Research

Podcast: consumer sentiment and the state of polling

PODCAST: Mark Pownall talks to market researcher Kristen Turnbull from CoreData about WA consumer sentiment and impact of Federal Election result on consumer perception/behaviour, as well as the fallout from the failure of the polls to predict the outcome.

Can the market research industry still be trusted?

I started my career many years ago in financial journalism.

Facing up to the aged-care challenge demands innovation and flexibility

Australia’s ageing population is one of the biggest challenges facing the country in the next 20 years. 

The new way of working could be killing our retirement outcomes

It’s the new work order: abandon the shackles of the 9 to 5 in favour of working multiple jobs, for multiple employers.

A woman’s place is in the home

As a woman living in Australia in the 21st century, I’m aware I have a lot to be thankful for.

How to survive more than 50 years in business

A few years ago, my husband and I were shopping around for a new car.

New beginnings: why the death of trust could be good news for your business

One of the best things about being on holiday, in my view, is the opportunity to indulge in little luxuries guilt-free.

Three things aged-care providers can do before the Royal Commission wringer

If the Royal Commission into Financial Services is anything to go by, Australian aged care providers are about to be put through the wringer. The terms of reference of the Royal Commission into Aged C

False optimism or real progress in WA?

People in WA are pretty excited right now. Well, not quite as excited as the kids counting down the days until Christmas. But as excited as you can get about the economy.

How to stop ‘customer-centricity’ being a meaningless mantra - Part two

The challenge facing any organisation seeking to develop a truly customer-centric culture is how to get past paying lip service to an ideal and build a focus on customers into the organisational DNA.

How to stop ‘customer-centricity’ being a meaningless mantra - Part one

The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”.

What #smashastrawb taught us about authentic customer-centricity

I don’t know about you, but I’ve eaten more strawberries in the last week than I have the whole year.

Podcast: CoreData research on consumers and banks

In this podcast Mark Pownall talks to Kristen Turnbull from CoreData about her specialist subject of market research, most notably the impact of the current Royal Commission on banks and financial services businesses.

Three trends we can expect to see post-Royal Commission

The Australian financial services industry is undoubtedly facing a crisis of trust.

Why would anyone live in Perth?

When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once. “I went to Perth for a night,” he said. “I spent a week.”

Why lazy customers could save you today but kill you tomorrow

In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your brand.

The relationship between money and happiness

The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness.

How serious are you about feedback?

Imagine if your ongoing employment in a company was contingent on receiving positive feedback from your peers and subordinates.

Rubbish in, rubbish out. The art of asking the right questions

My three-year old has just hit the “why” stage. “Where are we going mummy?” “To the shops.” “Why?” “To get some milk.” “But why are we getting some milk?” “Because we’ve run out.”

Putting lipstick on a pig is not the answer to growth and innovation

Last week I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation.

What the aged care industry can learn from financial planners

On the face of it, the aged care and financial planning sectors are worlds apart.