Market Research

Traps to avoid when writing surveys

Writing a survey from scratch is not a doddle.

Why “just doing things” isn’t an effective way to run your market research

If you fail to plan, you plan to fail is one of the hackneyed sayings in business, but when it comes to market research many businesses rush in without really thinking through what they’re trying to a

How well do you know your customers?

Too often, we hear stories about relationships where one partner was blind sided. “I just didn’t see it coming,” they say of the break up.