Orthotics entrepreneur awarded top honour at 40u40
Perth podiatrist turned entrepreneur Rachael Ferguson has been named the 2020 First Amongst Equals winner, the highest honour at the Business News 40under40 Awards.
Established in 2002, the 40under40 awards celebrate Western Australia’s top business talent across a diverse mix of sectors, from finance, manufacturing and health, to creative arts and community leaders.
The 2020 gala was held at Crown Perth last night, with guests enjoying entertainment from the Scotch College Pipe Band, local musician James Wilson, and the Western Australian Academy of Performing Arts choir.
The night featured an appearance from the 2019 First Amongst Equals, Hannah Mann, who spoke to the crowd on her experiences and achievements in the past year. Other First Amongst Equals alumni in attendance included Jahna Cedar (2017) and Paul Blackburne (2016).
Business News chief executive Charles Kobelke started proceedings and acknowledged the many home-grown businesses leaders, innovators and companies that had made waves locally, nationally and internationally.
“Over the years we have applauded more than 700 members of our state’s young business and community elite, celebrated their exploits and watched them go on to even greater heights,” Mr Kobelke told attendees.
“Business News encourages all Western Australians to nurture and grow this entrepreneurial spirit. We have a big part to play in building the state of which we dream, and never has it been more important to do so.”
Ms Ferguson’s strong entrepreneurial spirit has helped drive the resilience of her business, particularly through the pandemic.
Plans to launch her orthotics business, called Synxsole at that time, in the US were put on hold as COVID-19 swept the globe.
But rather than sit back and wait for a return to business as usual, Ms Ferguson recognised the hiatus as an opportunity to grow the organisation in other ways and restructure operations.
Among the changes was a six-month rebranding process that resulted in the creation of SynxBody.
In 2015, Ms Ferguson made a deal on TV show Shark Tank with Sydney-based businessman Andrew Banks, who invested $100,000 in exchange for 45 per cent ownership. He remains an investor.
The business has since developed four ranges – Synxsole, Syngeli, Synxlace and Synxplus – with 19 products that target a number of foot and body-related concerns.
For the remainder of the year, SynxBody will focus on its marketing strategy in Australia and growing new lines.
Ms Ferguson is also the WA ambassador of Women’s Entrepreneurship & Development Organisation, a global women’s advocacy group that aims to encourage entrepreneurship in females.
You can read more about Ms Ferguson’s story and all the 40under40 winners online Thursday afternoon and in our next print edition on Monday.
There were three other finalists for the First Amongst Equals.
• Chris Brennan-Jones, doctor and researcher at the Telethon Kids Institute, who was also honoured as the joint-winner of the Woodside STEM Excellence Award (with Lisa Anne Halton from Studio Halton and Studio Kinship).
• Bec Johnson, the chief executive and founder of the Type 1 Diabetes Family Centre, was another finalist, additionally named the Not For Profit category winner and recipient of the People’s Choice Award.
• The U Group chief executive and co-founder Tyler Spooner was also recognised as a First Amongst Equals finalist, and was the Startup Business category winner.
Other category award winners were: DreamSpark founder and managing director Leslie Delaforce (Indigenous Business); Jones Welding Solutions director Zane Jones (Large Business); Digit founder Andrew Erkins (Professional Services); Deputy dean and director of the Centre of Research SCRIPT, Paola Magni, (Intrapreneur); The Jungle Body and Mermade Hair founder Tara Simich (Medium Business) and illuminance Solutions chief executive Nilesh Makwana received the City of Perth prize.
Congratulations to the 40under40 class of 2020
Aaron McDonald: Pragma Lawyers
Amanda Walker: WA HomeStay
Bec Johnson: Type 1 Diabetes Family Centre
Brie Healy: From Dust Creative Arts/Global Creative
Briege Whitehead: White Spark Pictures
Dr Chris Brennan-Jones: Telethon Kids Institute
Dayna Pool: The Healthy Strides Foundation
Gemma Taylor: Bradley Bayly Legal
James Koerting: Gold Fields Australia
Jenna Gore: Sleep Science Guru
Joanne Beedie: NICU Helping Little Hands
Kelda Oppermann: Zonta House Refuge Association
Lara Kovacevich: House of Zhivago
Lee Bartlett: TAMS Group | Frankie's on Rotto | Lexi's on Rotto
Lee Cassell: Passing Paws Pet Cremations
Lisa Anne Halton: Studio Halton | Studio Kinship
Luke Jones: Jones Welding Solutions
Megan Nielsen: Megan Nielsen Patterns
Michael Gendy: Jupiter Health & Medical Services
Michelle Maynard: Carbon Group
Nicole Pates: Western Kids Health
Nilesh Makwana, illuminance Solutions
Paola Magni: Murdoch University
Paul Morrison: Elite Hospitality Personnel
Rafael Kimberley-Bowen: Scale Partners
Sian Roberts: The Last Great Hunt
Tara Simich: The Jungle Body and Mermade Hair
Tony Caccetta: Perth Dermatology Clinic and Day Hospital
Tyler Spooner: The U Group
