Greg Pennells is an experienced business owner with experience in mortgage broking and financial planning. He co-founded Choice Home Loans and then Choice Aggregation Services which he sold in 2007 to Challenger Financial Services Group. Choice Aggregation has since been acquired by National Australia Bank. Greg founded Wealth Today in 2008. As chairman of the board of directors and managing director, he has also filled an advisory role as the company developed. Wealth Today was sold in December 2017 for $1.67 million. In 2003, Mr Pennells won a Business News 40under40 Award.