Dr. Duane Varan is Chief Research Officer at the Disney Media and Advertising Lab in the United States, a role he holds concurrently with his appointment as Professor and Executive Director of Audience Labs at Murdoch University in Australia. Dr. Varan is the recipient of a number of awards including the Australian Prime Minister's Award for University Teacher of the Year. His research pioneers new approaches to media research, incorporating biometrics (ElectroDermal Activity, Heart Rate, Eye Gaze, Facial Coding, EEG, reaction time tests, etc.) and experimental design to better isolate the emotional dimensions of audience behavior. Dr Varan was a Business News 40under40 winner in 2003.