Values should really be called behaviour traits

The values of a business need to be more than abstract concepts; they need to be reflected in staff behaviour.


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Great success can be leveraged by underpinning organisational values with signature behaviours. Tangible, realistic cues that prompt all staff to think about and act in a way that is inherently supportive of that that the organisation values. For example; let's look at a simple value "respect for all". Associated, easily recognised behaviours could include ensuring health, safety and wellness or providing feedback constructively. It becomes even more real when behaviours are measured and incorporated into staff appraisals and/or systems for recognition and celebration.

A great article. I have conducted a process known as BARS (Behavior Anchored Rating Scales) in organisations to assist them identify the required behaviours for organisational values. It is an interesting process as employees and leaders work out what the values actually look like in the context of behaviour. It can be confronting for an organisation but ultimately rewarding as the abstract value statement becomes tangible actions. Of course the next step is then to put systems in place that reward and encourage these behaviours.

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