A shared experience could lead to a prosperous business relationship. Photo: Stockphoto

Sales techniques are good, friends are better

OPINION: It’s estimated that half of all sales are made on the basis of an established friendship, so if you’re not making nice you’re missing out on half of your market.


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Great article. I wish all sales managers, general managers, directors etc read this article and understand that you have to start slowly to build a lasting business relationship of trust.

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