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Nathan Bennett says the arts marketplace has changed and Perth Festival is responding. Photo: Attila Csaszar

Rebranding an art form at Perth Festival

The increasingly competitive nature of the arts marketplace has prompted a rebrand at the longest-running international arts festival in Australia, Perth International Arts Festival.

Ahead of a busy summer season, PIAF has changed its name to Perth Festival in an effort to redefine its identity and gain philanthropic support.

The revised name has been launched along with new branding, a restructured website, and the announcement of its 2018 program.

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4th↑WA Symphony Orchestra$19.7m
5th-Scitech$17.5m
6th↓Perth International Arts FestivalNFP
7th-Art Gallery of WA$16.1m
8th-Screenwest$14.4m
63 arts & cultural organisations ranked by total revenue most recent financial year

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