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Nathan Bennett says the arts marketplace has changed and Perth Festival is responding. Photo: Attila Csaszar

Rebranding an art form at Perth Festival

The increasingly competitive nature of the arts marketplace has prompted a rebrand at the longest-running international arts festival in Australia, Perth International Arts Festival.

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5th↓Perth Theatre Trust$18.6m
6th↑Art Gallery of WA$15.9m
7th↓Perth Festival$15.7m
8th-West Australian Ballet$10.5m
9th↑WA Opera$6.6m
62 arts & cultural organisations ranked by total revenue most recent financial year

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