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Nathan Bennett says the arts marketplace has changed and Perth Festival is responding. Photo: Attila Csaszar

Rebranding an art form at Perth Festival

The increasingly competitive nature of the arts marketplace has prompted a rebrand at the longest-running international arts festival in Australia, Perth International Arts Festival.

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5th-Scitech$18.9m
6th↓Perth Theatre Trust$18.6m
7th↓Perth FestivalNFP
8th↓Art Gallery of WA$15.9m
9th↓West Australian Ballet$10.5m
63 arts & cultural organisations ranked by total revenue most recent financial year

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