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Nathan Bennett says the arts marketplace has changed and Perth Festival is responding. Photo: Attila Csaszar

Rebranding an art form at Perth Festival

The increasingly competitive nature of the arts marketplace has prompted a rebrand at the longest-running international arts festival in Australia, Perth International Arts Festival.

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4th-WA Symphony Orchestra$21.2m
5th-Perth Theatre Trust$20.7m
6th-Perth Festival$17.0m
7th↓Screenwest$15.4m
8th-Art Gallery of WA$14.3m
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