Distribution network key to sales

HAVING a strong distribution network is the key to achieving healthy sales in managed investment schemes, according to Great Southern Plantations general manager Cameron Rhodes.

Great Southern achieved a 33 per cent growth in sales to $56 million excluding GST, while the money flowing to the sector is only around 20 per cent of the peak level achieved in 1999.

“The key to selling any investment is to have a wide and solid distribution network,” Mr Rhodes said.

“You need a solid product and a strong distribution network to market

it. If you don’t have these two

ingredients you won’t succeed.”

Forest Rewards’ Craig Anderson said his firm successfully closed two offers fully subscribed and raised a total of $7.2 million because the company’s distribution network – comprised of accountants and financial planners – recognised the value of their exotic, niche projects.

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