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Dr Ferguson said Curtin University had invested around $70,000 in servers and equipment. Photo: Attila Csaszar

Curtin market research gets personal

Researchers at Curtin University are using biometric technology as part of a broader program to help local businesses move into luxury markets.

If the thought of a premium branded wine or a high-end snack makes your taste buds tingle, Graham Ferguson’s psychophysical technology would be able to measure it.

Dr Ferguson is marketing researcher at the Curtin Business School Luxury Brands Research Cluster, which uses techniques such as eye tracking, heart rate monitoring, skin and sweat monitoring and brain wave monitoring to determine if a consumer perceives a brand to be a luxury.

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