Special Report: WA's Top brands

Not content to have notched up 100 years as a motoring organisation, the RAC is firmly focused on the future, currently undertaking a brand strategy review with The Brand Agency and international brand and design company Landor (Sydney office).

The big names have maintained their hold on the top of WA Business News’s branding survey, while a new corporate brands category focuses on the big end of town. Jane McNamara reports.

“I am not surprised that several of WA’s most recognised brands are clients of ours,” The Brand Agency’s chairman and chief executive, Ken James, said.“That is why we are called The Brand Agency, we a

Leading Australian advertising figure and the architect of the Howard Government’s election campaign advertising, Ted Horton, will speak at a WA Business News event to honour Western Australia’s top brands.

Eating a meat pie and washing it down with a chilled brew while watching a game of rugby may sounds like a typical weekend for many Aussie blokes, but it’s also the order of recognition for products of the top three emerging brands of 2005.

The aggressive branding process for the Western Force started immediately the franchise was announced as the new player in the Super 14 rugby competition.

The Rick Hart advertising committee debated for several years whether to include the well-known Western Australian identity as part of its branding strategy – using the person and not just the name

Little Creatures Brewing Pty Ltd in the heart of Fremantle has taken a patient approach to its business since it was established nearly five years ago, but it’s a methodology owner Howard Cearns believes has worked and suited the company’s brand and produ

THE WA Business News branding survey featured a new component this year, with participants asked to list the state’s most successful corporate brands.

Woodside, Australia’s largest publicly traded oil and gas exploration and production company was ranked number three in this year’s WA Business News most successful corporate brands survey.

Questions over the quality of brands in Western Australia arose during feedback to the 2005 WA Business News branding survey, which had the best participation rate of any in the exercise’s four years