Your Brand and Social Media - Marketing in the Digital Space

Social media has changed the way we all market our businesses. Now one of the most effective communication platforms available, people are using social media as their primary way of receiving and delivering news and information and to voice their opinions.

Join us at the HIA Industry Activity Breakfast to find out how you can utilise key social media platforms to increase awareness of your brand and grow your business. Come and learn some practical tips from the experts to help you build your brand and use social media to communicate with consumers and ultimately increase new sales.

They will cover topics including:
- How to define your brand and target market
- Developing a brand strategy
- Which social media platforms are best for your business?
- Developing a social media plan

Ben De Jonge - The Cut
Director, Strategy & Creative – The Cut
As a director of strategy and creative, Ben has developed marketing strategies and campaigns for a wide variety of brands and industry sectors throughout Australia and the UK. With a passion for elevating brands with concepts that have a clear strategy, Ben works with businesses to develop strategies and create effective campaigns that disrupt and deliver cut-through outcomes. Ben’s focus is on making each businesses stand out in their sector, by applying best-practice processes to deliver exciting solutions. The Cut has been trusted by Perth businesses and organisations to deliver high quality digital and branding solutions since 2009.