Building Your Brand Through Digital Marketing Workshop

With two-thirds of people saying they trust consumer opinions posted online,* the Building Your Brand Through Digital Marketing workshop can help you find out what’s being said about your business online and how to manage your reputation and respond appropriately.

This is an intermediate-level workshop, ideal for those with some operational digital marketing experience who are looking to explore the more strategic and technical aspects of branding in the digital space. Topics include:

- Managing your business’s online reputation
- Earned, paid and owned media
- Content strategies
- Social listening
- Developing a social media policy
- User review websites, and how to manage negative reviews
- Understanding social media influencers
- Working with Tourism Australia and Tourism Western Australia

*Nielsen Global Trust in Advertising Report

ABOUT THE TRAINER – MEG COFFEY
Social media strategist, brand marketing specialist, public speaker, and coach, Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries, particularly tourism and hospitality. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients. As a public speaker, Meg demystifies today's fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottomline through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful.

Supported by Royalties for Regions