20/06/2006 - 13:40

mix94.5 retains no.1 position in Perth: survey

20/06/2006 - 13:40

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mix94.5 is the radio station of choice in Perth with a 15.3 per cent audience share overall, according to the latest Nielsen Media Research Survey.

mix94.5 retains no.1 position in Perth: survey

mix94.5 is the radio station of choice in Perth with a 15.3 per cent audience share overall, according to the latest Nielsen Media Research Survey.

In survey #4/2006 released today, Nova 93.7 and 96fm came second and third with 12.2 per cent and 12 per cent respectively in the Monday to Sunday 5.30am to midnight category.

The survey revealed 96fm as the top station amongst the 25 - 39 age bracket for the 6 am to 6 pm Monday to Friday timeslot, while mix 94.5 received 20.4 per cent of audience share in its target demographic of the 25 to 54 age group. For all people 40 plus, the 6PR / 6IX combination received 23.3 per cent audience share, while 92.9 had the most under 40 female listeners in Perth.

In regards to breakfast radio, the survey revealed Botica's Bunch's breakfast show on mix 94.5 received an audience share of 15.2 per cent, while Millsy and Tony Mac on 6PR received a 12.2 per cent share of the market. Liam Bartlett in the Mornings on 6PR recorded an 11.6 per cent share.

Station shares Mon-Sun 5.30am-midnight:

Mix 94.5 (15.3%)
Nova 93.7 (12.2%)
96fm (12%)
ABC720 (11.1%)
6PR (11%)
92.9 (9.8%)
Triple J (6.3%)
6IX (4.2%)

Below are the Mix 94.5 / 6PR / 96fm and 92.9 media releases:

 

MIX 94.5 solid at number one
Perth's mix94.5 has maintained its winning performance both overall and in the key
breakfast segment in today's Nielsen Media Research's survey four results.
mix94.5 had a 2.2 point drop overall but remained number one with a 15.3 per cent
audience share overall and 15.2 per cent audience share with Botica's Bunch's breakfast
show.
In its target demographic of the 25-54 age group, mix94.5 continues to dominate with
20.4 per cent of audience share.
Austereo Perth general manager Linda Wayman said: "mix94.5 is continuing to be the
number one choice for Perth listeners.
"Botica's Bunch at breakfast remains 3 percentage points clear of its nearest FM rival."

THE SOCCEROOS &'MILLSY & TONY MAC' CONTINUE TO SCORE!
Just like Tim Cahill, Mark Viduka and Harry Kewell and the rest of the Socceroos
are doing in Germany in the World Cup, the 6PR Breakfast team of Millsy & Tony
Mac continue to score goals.
The release of Survey #4, 2006 has clearly shown that the 6PR Breakfast team of
Millsy & Tony Mac continues to grow. Since the start of 2006, the Breakfast duo has
gone up from 10.6% to 12.2% share, recorded in the latest survey.
Liam Bartlett in Mornings has now clearly established himself as the undisputed 'King
of Morning' Talk radio, recording an 11.6% share.
6PR also confirmed its status as the Number One choice for Talk & Sport on Saturdays
and Sundays (5.30 am - 12 midnight).
2006 continues to be a fantastic year for the team at 6PR and we now look forward to
seeing even better results with the launch of our new premier sports program Monday to
Friday, 6.00 pm to 9.00 pm - SPORTS CENTRAL. Hosted by Karl Langdon along with
Adrian Barich and Brad Hardie.
The 6PR / 6IX combination has established itself as the clear Number One choice for
All People 40+ with a commanding 23.3% share.
General Manager, Declan Kelly said, "This is another great result for 6PR. I am
particularly pleased to see yet another great result for Millsy & Tony Mac in Breakfast. Its
great to see all the hard work and effort that is put in daily, by the whole team in
Breakfast, be rewarded."

PERTH WORKS TO 96FM!!
The release of Survey #4, 2006, has confirmed 96fm is the clear Number One
choice for Perth's 25-39 year olds throughout the working week - Monday to Friday.
FACT...
Perth is a great city to live and work in!
FACT...
6.00 am to 6.00 pm, Monday to Friday, 96fm is the Number One choice for All People 25-39.
FACT...
9.00 am to 5.00 pm, Monday to Friday, 96fm is the Number One choice for All People 25-39.
FACT...
Perth is 100% behind the Socceroos in their quest for the World Cup in Germany!
FACT...
Steve Fitton in Mornings, Monday to Friday, 9am to 12 midday is the
Number One choice for All People 25-39.
FACT...
Darren De Mello in Afternoons, 12 midday to 4.00 pm is the
Number One choice for All People 25-39.
96FM's General Manager, Declan Kelly said, "This is a very good result for 96fm. I
am very pleased to see our station perform so well in both the 25-39 and 25-44
demographics. It is obvious that from today's results, that 96fm commands massive
workplace listening."

 

More under 40 female listeners tune in to 92.9
92.9 has the most under 40 female listeners in Perth, according to audience figures in today's Nielsen
radio ratings.
Austereo Perth general manager Linda Wayman said 92.9 had, in the past six months, improved its
audience share by an overall 2.2 percentage points.
"We've got a great new breakfast show in Em, Wippa and Ollie, and they've had consistently good
results in their first few months on air," she said.
"Today's figures show we've got 146,000 under 40 women tuning in at least once a week, the most of
any Perth station.
"It helps to demonstrate that our strategy is working."

 

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