30/04/2021 - 11:00

WA’s Wesfarmers dominates retailer awards

30/04/2021 - 11:00

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Hardware giant Bunnings has been crowned Australia’s top online retailer while four other Wesfarmers-owned businesses have been listed in the top 10.

WA’s Wesfarmers dominates retailer awards
Bunnings' claim as top online retailer follows a strong year for the hardware giant. Photo: Attila Csaszar

Hardware giant Bunnings has been crowned Australia’s top online retailer while four other Wesfarmers-owned businesses have been listed in the top 10.

The Perth-based group’s Kmart, Catch, Target, and Officeworks brands claimed third, sixth, seventh and ninth spot, respectively, at Power Retail's annual All Star Bash event, held at Crown Towers in Melbourne last night.

Supermarket giants Woolworths Group and Coles were also included in the top 10 online retailers, claiming second and fourth spot, followed by Kogan.com, Chemist Warehouse and JB Hi-Fi in fifth, eighth, and tenth spot, respectively.

The total list comprises 100 retailers, drawn from Power Retail’s Top 500 Online Retailer Rankings.

Bunnings’ win follows a strong year for the business, which delivered nearly $15 billion in revenue to Wesfarmers in the previous financial year, up 14 per cent on FY19.

Last year, Wesfarmers said the hardware giant’s online sales had soared 25 per cent in the four months to October, as customers were spending more time at home amid coronavirus restrictions.

Similarly, the group’s Officeworks brand had achieved a 23 per cent jump in online sales for that period.

Officeworks had also taken out Top Electrical & Office Retailer in this year's Power Retail awards while Bunnings claimed Top Department Store.

Last year, Woolworths Group and Coles took home first and second place, respectively, followed by Bunnings, Target, and Big W.

Speaking on this year's retailer awards, Power Retail managing director Grant Arnott said it was impressive to see how quickly brands had adapted to an increased demand for online shopping amid the pandemic.

“Retailers that led the charge, including Bunnings, JB Hi-Fi and Officeworks, did well because they learnt to diversify their networks and not just rely on one channel for success,” he said.

“While online shopping has been great for brands in helping them survive the pandemic, now customer loyalty will become key.

“Brands need to ensure repeat purchasing is occurring and that there is a focus on personalisation in 2021.

“Revenue and traffic overall is still increasing year-on-year and the conversion rate is strong, so the onus will be on retailers to ensure they’re delivering the best user experience possible, otherwise shoppers will simply look elsewhere.”

Mr Arnott also noted electrical, essentials, and sports retailers’ online sales performed well during 2020, with Microsoft, Rebel Sport, BCF, and Anaconda making it into the top 25.

“COVID really flipped the board as some of the stronger fashion brands struggled with supply and sales, and so we have seen a major shake-up in this year’s list,” he said.

The top 100 online retailers list is compiled using Power Retail’s ranking methodology, which assesses a number of data points including site traffic, search capabilities, estimated online revenue, and payment, delivery and contact options.

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