Sean Lewer (left) and Andrew Cairns say brand fragrancing is the new force in marketing. Photo: Attila Csaszar

Innovation in the air as Crown sniffs an opportunity

A famished shopper might be attracted by a recognisable smell wafting from a food franchise, but can that olfactory connection be made by other businesses?


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Share Price

Closing price for the last 90 trading days
Source: Morningstar

Total Shareholder Return as at 31/01/18

1 year TSR5 year TSR
281stCrown Resorts31%8%
709 WA (and selected non WA) listed companies ranked by 1 year TSR relative to other companies with similar revenue
Source: Morningstar


th-Crown Resorts$5,169.9m
77 listed non wa companies ranked by revenue.
Source: Morningstar

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