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Telstra’s ‘self-disruption’ is aimed at securing its territory before the next generation of competition emerges. Photo: Attila Casszar

Disruption, coming to a business near you

Telstra’s recently announced plan to sack 8,000 workers and sell assets has been broadly criticised, but what critics of the company fail to appreciate is that Telstra was heading for a Kodak-style crash if it failed to disrupt its failing business model.

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Total Shareholder Return as at 30/06/16

1 year TSR5 year TSR
365thLendlease17%20%
483rdWestpac-2%13%
497thTelstra-4%21%
526thQantas-9%19%
722 WA (and selected non WA) listed companies ranked by 1 year TSR relative to other companies with similar revenue
Source: Morningstar

Revenue

6th-Telstra$26,607.0m
7th↑Westpac$21,642.0m
9th-Qantas$16,200.0m
10th-Lendlease$15,350.3m
77 listed non wa companies ranked by revenue.
Source: Morningstar

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