29/06/2004 - 22:00

Certainly fancy, but not cheap

29/06/2004 - 22:00

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 While it could be assumed that so-called ‘fancy’ or coloured diamonds may sell themselves, the success of the stones in achieving a demand niche has been crucially assisted by clever marketing.One of the most memorable slogans of all times, ‘diamonds are forever’, was coined by diamond giant

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