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Fiona Kalaf says third-party relationship-based fundraising has been successful for Youth Focus. Photo: Attila Csaszar

Broadening the appeal of giving

Youth Focus is among a number of charities in Western Australia to have defied the downward trend in community giving by broadening its appeal through relationship building and diversifying its offering to potential donors.

The charity’s recent successes have included a strong showing in the 2017 Hawaiian Ride For Youth, held in March, which has raised an above-target $2.5 million for youth mental health services (donations ongoing).

At the core of the event’s success, according to Youth Focus chief executive Fiona Kalaf, is a multi-faceted approach to fundraising.

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WA Revenue

32nd↑Independent Living Centre WA$12.7m
33rd-Ronald McDonald House Perth$11.6m
34th-Youth Focus$11.5m
35th-Surf Life Saving Western Australia$11.4m
36th↓Community First$10.1m
110 charitable organisations ranked by WA revenue most recent financial year

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