Business News Announcements
Publicise your company announcements through our trusted brand using platforms produced by Business News, the most business-focused of any local media outlet, including on our high traffic website and through our well-read emails.
The Business News Announcements package includes:
- Your announcement published on businessnews.com.au immediately after approval (Monday-Friday) and archived on our site.
- Your announcement headline sent in our daily email (see example DBA - opens in new window).
- Your announcement featured on the BN Announcements category page of our website as well as your BNiQ company page.
- A photo, approximately 500 words of text, social sharing (Facebook, Twitter, Google+, LinkedIn and email) and the benefit of the search engine optimisation used by Business News to push results on Google.
- Post your announcement unfiltered direct to your company page and Business News website. A simple approval process only vets content for legal reasons (with some very minor content constraints), not on the newsworthiness of your release.
Obviously the best time to use Business News Announcements is when you have something new to say, be it an appointment, product launch, deal, update or development. The fresher the news the better. Need some help, have a look at our guide to producing a great press release.
Once you have submitted your announcement and paid the fee there will be an approval process to ensure that Business News accepts the content on its site. Please allow up to 24 hours for that to occur during the working week.
Once approved it will go out on the next available email.
You can go to your company page or the BN Announcements category page to view the release and share it on social media.
If you encounter a problem submitting this form or have any questions regarding this service please call us on 08 9288 2100
Producing a great press release
Rule 1: Great headlines make you want to read more
Keep your headline simple and short; use action verbs and clear language to focus reader attention. It is just one line, but it is important.
Rule 2: Make the first paragraph a succinct summary
The first paragraph of your release should cover the who, what, why, where, and how of your new appointment, product launch, a deal , update, or development. There shouldn't be any new, crucial information covered after this section that the reader could potentially miss.
Rule 3: Size doesn’t win readers
Keep the rest of the press release short. The equivalent of one A4 page ought to do it. If they want more, direct them to your website. Put the most important information at the top and trickle your way down to the least vital.
Rule 4: Provide valuable background information
At the end, add a brief biography of your business to provide context beyond the more specific detail in the release. Describe what your company does in clear, plain English.
Rule 5: Give the reader someone to turn to
Name the person who readers ought to go to for more information. Provide contact details for that person or, at the very least, highlight your website where such information can be found.