There have been many surprises in this pandemic and one of them is learning who amongst us has the right level of resilience, appetite for risk and can keep a cool head under pressure.
OPINION: Marketforce chief executive Adam Marshall, who spoke at the inaugural BN marketing and advertising webinar today, mapped out the three key questions organisations need to ask when they evaluate their strategy.
Advertising agency Marketforce has completed an overhaul of its management team, recruiting Carat Australia's Perth managing director Adam Marshall as its new chief executive.
Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.
