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Paul Everingham (left) with Marketforce colleagues Angela Cikarela and Pat Lennox, and OMD WA managing director Angela Nutton. Photo: Attila Csaszar

New Marketforce CEO stirs the pot

Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.

Paul Everingham readily admits he has a lot to learn about the advertising industry, but the new Marketforce chief executive sees that as an advantage.

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