The food industry has questioned the effectiveness of the Department of Agriculture and Food's latest marketing campaign to encourage consumers to buy locally made products.
Peters Ice Cream and Brownes Dairy have been household names for generations of Western Australians.The manufacturer, Peters and Brownes Group, has grown out of two small companies that started busine
Julie-anne Sprague takes a look at the strategies used by local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand.
A PRODUCT launched to combat a competitor’s market push has developed
15 Jul 2003
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