Special Report: People power

Some familiar names return to fight it out in our annual survey.

A PERSONAL brand may not be something many of us spend too much time consciously cultivating, but the concept is certainly driving growth in the self-help/management sector of the publishing industry.

THE Brand Agency has cemented itself among the state's leading creatives after two of its key clients filled first and second positions in the 'WA's best brand' category in this year's branding survey.

THE decision to rebrand an organisation is often a difficult one to make, due to the challenging, costly and time-consuming nature of the process.

ARGUABLY the fastest growing segment for the advertising and marketing industries is online branding, as its adoption by business gathers momentum and it becomes more of a key area of branding focus and budgeting.

WHILE rebranding can be difficult when the high costs and long hours associated with doing so are considered, the companies found on this year's list of 'WA's most underperforming brand' may want to examine their options in this regard.

RESULTS of this year's branding survey highlight the difficulty associated with maintaining a positive brand for a person or company.