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eBridal woos eastern states

ONE of WA’s newest dot.com companies, eBridal is planning to launch into the eastern states in six months.

The Nedlands-based company went on-line last September offering a wedding business directory to WA couples and is currently recording an average of 100 unique sessions a day.

The eBridal website (www.eBridal.com.au) provides wedding couples a comprehensive interactive planning tool and business search of wedding professionals in WA, said General Manager Tony Hazlehurst.

A features section is constantly updated with tips and traditions encompassing the complete wedding experience, and there is a forum for those who want to share their excitement, concerns and questions with others in the same position, or just chat.

The site has 120 companies offering weddings services ranging from dresses to photography and thousands of couples have already registered on the site.

Businesses are reporting good results from the new on-line service, said Mr Hazlehurst.

The eBridal company also offers a web page creation service and 20 of their advertisers have now had their own web pages built by eBridal.

But while advertisers pay, there is no charge to the wedding couple. When they register on the site they have their own wedding page automatically created free of charge that counts down to the wedding day and are also in the running for a $20,000 prize.

It records the services they have booked and those that are yet to be booked, which presents a direct marketing option to the eBridal company.

The site also has wedding features and information

The latest service to be added to the eBridal site is a personal bridal gift registry, which Mr Hazlehurst says is going to be the toughest row to hoe.

“Australians have a different culture to the US and UK where they have grown up with mail order catalogues,” he said.

“Australians still want bricks and mortar shops and tend to use the Internet only as an information service rather than a shop front.

“Our challenge is to build that bridge between bricks and mortar and the Internet.

“We have started by pointing the wedding couples and their guests to bricks and mortar speciality stores.”

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