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WorkSafe thinks safe locally

WORKSAFE WA has enlisted the services of local advertising agency Vinten Browning to promote safe working conditions in workplaces across WA and launch a new phase of its ThinkSafe campaign.

WorkSafe executive director of policy and promotions Nina Lyhne said the WorkSafe marketing budget had been affected by cuts to the Govern-ment’s advertising budget.

“The ThinkSafe campaign has over the years run at about $500,000 per annum but it’s variable from year to year and we have made cuts this year,” Ms Lyhne said.

She said WorkSafe made a decision to launch a new phase of the ThinkSafe campaign.

“We’ve been running the ThinkSafe campaign for a long time and we felt we wanted to launch a new phase of ThinkSafe and we’ve developed a new direction for it,” Ms Lyhne said.

“We went through the normal government tender process and after initial credentials we short listed several agencies and we had a panel with a number of people who have expertise in these areas including technical experts.”

“The process was very thorough and Vinten Browning came up the strongest agency, they quite clearly understood the audience we are trying to reach.

“WorkSafe’s principal objective is to promote and secure the safety and health of people in the workplace.”

Ms Lyhne said the ThinkSafe campaign had been successful in build-ing workplace awareness.

This new campaign would build on that awareness and more heavily promote action.

“ThinkSafe has been very successful in lifting awareness and now we want to build that awareness into action,” she said.

This new WorkSafe phase also focuses on small to medium-sized busi-nesses and employers.

Ms Lyhne said the smaller details of the new campaign were still being finalised.

“The campaign will use mass media and some very targeted information,” she said.

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