Olsen Wines has re-branded and its bottles are now sporting a new label.
Olsen Wines has re-branded and its bottles are now sporting a new label.
The new colour scheme comprises a mix of yellow, orange and white with gold foil.
Free the Wine director Cam O’Beirne, who was employed for the re-design, says he used colour theory to arrive at the result.
“We used orange, which is an extremely vibrant and energetic colour for the main logo,” he says.
“This was a key strategy in differentiating the wine from others, we wanted to get the bottle to jump off the shelf.”
Olsen Wines owner Steve Olsen says he is delighted with the result.
“We’ve been pleased with the response to the change,” he says.
“New customers are purchasing the wine based upon it having a great label and that it is a premium Margaret River product.
“Then they taste it and come back for more.”
The judging panel at the 2004 Qantas Wine Show of Western Australia will certainly be kept busy over the course of the event with a record number of wines up for scrutiny this year.
Almost 1,200 wines have been entered under 230 different labels, which is a notable increase on 2003 numbers where 995 wines under 197 labels appeared at the show.
To qualify for the event wines must be grown and produced in WA, and the number of new entries suggest the industry in WA is more than healthy.
The judging panel includes Vanya Cullen, Tony Devitt, Alex Hudak, Huon Hooke, Michael Kerrigan, Anthony Kosovich, Gary Baldwin, Alan Dinneen, Clive Otto, and Martin Williams.
The event will be held at the Mount Barker Community Recreation Centre from October 12 to 15.
Millbrook Winery has taken home a gold medal for its 2004 Sauvignon Blanc at the Rutherglen Wine Show.
The white topped the standings in the 2004 vintage table wines – section 5: dry white, sauvignon blanc category.
It was the only wine awarded a gold medal at the Rutherglen Wine Show.
This vintage Millbrook produced 1,200 cases of this variety, which senior winemaker Tony Davis says can be attributed to the ideal conditions for white varieties.
“The 2004 vintage was almost perfect for white varieties, with a mild, warm and dry season,” he says.
“It is a fantastic result for Millbrook particularly as this style of wine is exactly what our cellar club members love to drink over summer.”
