YOU’RE a chicken.
Let me correct that. You’re a dumb chicken. You’re out in the middle of the road, pecking for scraps of food, and an 18-wheeler is about to run you over.
Let me explain. Business social media has created the biggest chicken farm in the history of mankind.
But you’re chicken to get involved with, or participate in, what will prove to be the biggest boom to business and sales since the creation of the internet.
Here are the elements that may be holding you back from participating in Facebook, LinkedIn, Twitter, and YouTube to build your connections, your reputation, your business, and (of course) your sales.
1. You’re technologically challenged. You may feel overwhelmed at the thought of creating your own business Facebook page, your own LinkedIn account, your own Twitter account, and certainly your own YouTube channel. Relax. Each one of these social media programs has easy-to-follow tutorials that will allow you to get started and establish your base.
2. You don’t know where to begin. Begin by calling your top 25 customers to find out what they consider valuable in their marketplace and in their business, and inform them you’re about to create a value-based business social media presence and you’ll be sending them an email asking them to join you.
3. You don’t know which program to start with. Start with Facebook. Facebook has now interconnected more than 600 million people, many of whom are your customers and your prospects. You may already have a personal Facebook account. Now start a Facebook ‘business’ page.
4. You don’t know what to say. When you call your customers and find out what they want to hear, what they want to read, and what they want to learn about, you’ll know exactly what to say. Business social media is not complex. It’s not a course in calculus or physics. The secret basically revolves around common sense and providing value.
5. You don’t understand how it applies to business. Business social media provides a first-ever, open forum where customers can connect with you and share their feelings, and you have an opportunity to respond.
6. You’re afraid your customers will post something bad. Just because you don’t give customers an opportunity to post bad news doesn’t mean they’re not going to post it. If you give them an opportunity to post, it will give you an opportunity to respond and fix the problem, or at least address it – thereby giving your other customers assurance that you’re paying attention. This is also a huge opportunity for your business to discover your own weaknesses and make certain they don’t reoccur.
7. You’re afraid the boss will fire you. If you’re posting positive comments about customer interactions and customers themselves are posting their comments about how much they love you, your fears might turn into a pay rise. Most of the time bosses are afraid of business social media because they are technologically challenged themselves.
8. You’re afraid you will break the rules arbitrarily set by your corporate attorneys. The easiest way to ensure that you stay away from rules is to stay away from your company name. Your business Facebook page should be about the product or the service, not the company. Keep in mind, you’re branding yourself and you’re branding your expertise. This is all about communicating and helping customers, not selling products.
9. You’re afraid no-one will follow you. If you set up a page and use the ‘field of dreams strategy’ (if you build it they will come) you are correct, no-one will follow you. If you create a game plan as outlined above, post valuable information, and invite your customers to follow you, you’ll have plenty of followers.
10. You’re afraid to make the personal commitment. Time fears and time commitments are one of the biggest barriers of life, not just business social media. I recommend that you dedicate one hour in the morning and an hour in the evening to business social media. If your boss is short-sighted enough to forbid Facebook at work, start the morning at a cafe. Make 25 connections, post five great events, and cruise into work an hour late. After a week, the boss will ask what you’re up to. Show ’em. You might be able to get a rule changed.
10.5. Your bosses and lawyers are not just afraid of business social media, they’re afraid of everything.
Re-allocate time. Two hours a day to start. Get into the 21st century.
It’s measurable, and it’s pleasurable.